Director, Demand Generation

As a Director, Demand Generation, you'll be a driving force in our demand generation engine. You’ll own the strategy, development, and execution of integrated marketing campaigns that fuel our pipeline and drive business growth. You’re a data-driven and creative marketer who thrives on analyzing campaign performance, identifying areas for optimization, and constantly iterating to achieve ambitious results. If you're a collaborative team player with a passion for B2B marketing and a knack for crafting compelling campaigns, we want to hear from you!

What you’ll do:

• Campaign Development & Execution:
• Develop and execute integrated marketing campaigns across multiple channels (e.g., email, webinars, events, social, trade pubs, and more), working within established strategies and guidelines.
• Define campaign plans, channels, ABM approaches, and timelines, ensuring alignment with overall marketing and business objectives.
• Collaborate effectively with cross-functional teams to ensure seamless campaign execution and maximize impact.
• Manage campaign deliverables, ensuring projects stay on track, within budget, and adhere to quality standards.
• Leverage AI agents and automated frameworks to eliminate repetitive tasks, freeing your time for high-level strategy and creative problem-solving.
• Content & Messaging:
• Collaborate with the content and portfolio marketing teams to develop compelling campaign messaging and content that resonates with target audiences.
• Ensure brand consistency and adherence to messaging guidelines across all campaign assets.
• Data-Driven Reporting, Analysis & Optimization:
• Ability to translate complex data into executive-level standardized readouts that focus on pipeline momentum and ROI rather than just open rates.
• Maintain status reports for all current campaigns, ensuring transparency and accountability.
• Sales Enablement:
• Empower BDR and Sales teams with the tools and insights needed to turn leads into relationships.
• Through regular 'Smarketing' updates and the strategic use of Seismic and Demandbase, you will foster a collaborative environment where sales and marketing move with a shared sense of purpose.
  

What You Need:

• 5 years of experience in Demand Generation or Digital Marketing. While a mix of B2B and B2C experience is acceptable, at least 3 years of experience in a B2B environment is required.
• Bachelor's degree
• Exceptional communication skills with a focus on building a collaborative, results-oriented culture
• Technical system literacy in systems similar to or including Salesforce, Pardot, Demandbase, Consensus, and the Google Suite
• Ability to translate complex data into executive-level analysis, reporting, and presentation
  
  

What Would Set You Apart:

• Experience using generativeAI and/or AI agents
• Experience marketing to human resources personas