What are the responsibilities and job description for the Strategic Account Lead position at Equativ?
Role Overview
Equativ is seeking a Strategic Account Lead to drive growth across holding companies and their agency ecosystems, with a strong focus on programmatic buying teams and trading desks. This is a senior, high-impact sales role responsible for managing and expanding complex, high-value relationships while positioning Equativ as a trusted, long-term partner to Holdco organizations and the brands they support.
This role blends strategic account leadership and new business development, requiring a deep understanding of how holding companies operate across agencies, trading desks, and in-house brand teams. You’ll work closely with senior decision-makers to deliver consultative, outcome-driven solutions that align with evolving programmatic strategies.
\n- Own and execute strategic sales plans across a portfolio of holding company accounts and their agency networks.
- Build and deepen relationships with senior stakeholders across holding companies, agency trading desks, and programmatic leadership teams.
- Drive new business within existing Holdco relationships while identifying and closing net-new opportunities.
- Partner with agency and brand teams to align Equativ’s solutions with in-house buying models, trading desk workflows, and programmatic objectives.
- Serve as a trusted advisor, providing strategic guidance, insights, and recommendations to improve performance and drive long-term value.
- Educate clients on Equativ’s platform, capabilities, and best practices to maximize ROI across programmatic channels.
- Deliver ongoing updates, training, and product innovations to keep clients ahead of industry and market trends.
- Collaborate cross-functionally with Product, Operations, Marketing, and Partnerships to ensure strong execution and client satisfaction.
- Consistently meet and exceed quarterly revenue and growth targets.
- 4 years of experience in programmatic or ad tech sales, with a proven record of driving revenue growth.
- Demonstrated experience selling into holding companies, agency trading desks, and complex agency structures.
- Strong understanding of programmatic buying models, in-house brand strategies, and the broader agency ecosystem.
- Exceptional communication, negotiation, and executive-level presentation skills.
- Highly consultative, solutions-oriented mindset with the ability to uncover client needs and tailor strategic recommendations.
- Proven ability to prospect, close, and expand high-value enterprise accounts.
- Comfortable operating in a fast-paced, evolving environment while managing multiple priorities.
- Analytical, adaptable, and driven by delivering measurable business outcomes.
👋 About us
Equativ, a leading independent ad platform, brings scale and simplicity to digital advertising.
Following its recent merger with Sharethrough and the acquisition of Kamino Retail, advertisers, media owners, and technology partners rely on Equativ’s advanced SSP, curation, and retail media services and technology to achieve maximum business outcomes.
With a focus on privacy-first programmatic video, CTV, and data-driven solutions, Equativ enables clients to activate across the digital ecosystem while protecting consumer privacy.
The company’s global expertise is also backed by a team of over 750 employees across 19 countries.
As a proud recipient of the HappyIndex@Work label, Equativ is committed to providing a dynamic, flexible workplace where employees thrive, grow, and excel in both their professional and personal lives.
Come and lead the charge with us in building a transparent ecosystem based on quality!
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Equativ is an equal opportunity employer. Equal access to employment, services, and programs are available to everyone, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. If you require reasonable accommodation throughout the application and/or interview process, please contact the recruitment team at ta-team@equativ.com
Salary : $130,000 - $140,000