Founding GTM Engineer

Location: San Francisco, CA or Phoenix, AZ (In-Person, Full Time) | Seniority: Founding / Senior IC | Equity: Meaningful Founding Stake

The Mission: Architecting the Financial Rails for the $900B School Choice Movement.

We are an exclusively retained partner for a high-growth startup building the infrastructure for Education Savings Accounts (ESAs). Currently, the $900B US public education budget is being unlocked, giving parents direct control of ~$7,500 per child, per year.

This company is building the specialized charge card, reimbursement engine, and vendor marketplace that makes this autonomy possible. With $16M raised from top-tier VCs and a team that has already rejected acquisition offers, this is a "life's work" commitment for a founding operator.

You will join a full-time in-person culture in San Francisco or Phoenix. You will work alongside:

• Founders: A former Goldman Sachs Quant and an engineer who built global-scale computer vision systems at age 19.
• Engineering & Risk: Former leads and AI researchers from Stripe, Mercury, SpaceX (Ad Astra), Microsoft, and Circle.
• Policy & Community: The former Deputy Director of a gold-standard state ESA department and leading national school choice advocates.

This is not a traditional sales or marketing role. We are looking for a Founding GTM Engineer to build a community-led growth engine from hundreds of families to tens of thousands.

• Engineer Acquisition Loops: Move beyond paid acquisition to build compounding, community-led flywheels through homeschool co-ops, education pods, and micro-influencers.
• Live in the Parent Psyche: You will spend real time in the field with families to understand what drives trust and triggers adoption - converting those insights into concrete GTM decisions, not decks.
• Data Rigor: You will instrument funnels, set up tight feedback loops, and analyze cohort/retention curves with the precision of a software engineer.
• Own Onboarding Conversion: You will be the primary owner of the onboarding funnel, driving toward a critical 500-account target and beyond

We are looking for a rare combination of top-tier pedigree and scrappy, high-output execution.

• Pedigree Signal: Academic background from a premier institution (Stanford, Harvard, Wharton, MIT Sloan, or equivalent).
• Experience: 3–6 years in consumer growth or GTM ops at a high-growth company (e.g., Duolingo, Chime, ClassDojo, or equivalent).
• Quantitative Depth: Expert in funnel analysis and cohort modelling who "lives in the data".
• Field Orientation: You "get on the plane" - you value in-person interactions and are willing to do the ground-level work at events and home visits that move metrics.
• Mission Alignment: A genuine respect for family autonomy in education and an understanding of the high-stakes trust dynamics involved in education spending

This will be a big commitment, and we're aiming high. It needs to be something you are energised about taking on, or this isn't the team for you.

• Competitive Salary: $120,000 – $170,000 per year, commensurate with experience.
• Generous Founding Equity: We compensate you well with equity.
• Top-Tier Backing: We've raised $16M from top-tier VCs and angels.
• Relocation Support: You are willing to relocate to San Francisco, CA, or Phoenix, AZ, and travel to visit customers. We're an in-person company and are in the office together.
• Comprehensive Visa Sponsorship: If you do not have a visa, we can support you.
• Unmatched Impact: The rare opportunity to directly shape how the $900B US Public Education budget is being opened up for parents to take control of their portion (avg. $7.5k/kid/year).

INDEQL

Salary : $120,000 - $170,000