Analyst, Consumer Insights and Marketing Analytics

Job Summary:

eos is looking for an Analyst, Consumer Insights and Marketing Analytics to support the development of a new insights function and help the brand grow through data-driven decision making. This position will focus on combining shopper data with consumer research and campaign insights to deliver a full picture of category performance, shopper behavior, consumer attitudes, and marketing effectiveness. The right candidate will be a hands-on analyst with experience in retail measurement, consumer surveys, dashboards, campaign analysis, and social listening. This role reports to the Director, Consumer Insights & Marketing Analytics.

Responsibilities:

• Manage recurring retail panel and POS reporting, including category share, household penetration, buy rate, and promotional effectiveness
• Conduct shopper insights analysis, including promotional lift, switching behavior, and basket dynamics
• Provide critical input to Market Strategy & Planning ensuring insights are embedded in EOS’s growth priorities
• Build and maintain Power BI dashboards that connect shopper, consumer, and marketing data for Marketing, Sales, and Innovation teams
• Develop and maintain ETL/data processes into Azure RDBMS (SQL, R, or Python) to ensure clean and connected data flows
• Support consumer research projects, including survey programming, concept testing, and qualitative study logistics
• Contribute to campaign analysis, pulling performance data and evaluating creative effectiveness and media impact
• Conduct social listening queries and summarize emerging consumer and competitor themes
• Apply AI-enabled tools for text analytics, coding open-ends, and automating repetitive analysis tasks
• Analyze data across shopper, consumer, and campaign sources, synthesizing results into clear findings and draft deliverables for cross-functional partners
• Collaborate with the Director on quantitative research analysis, qualitative interpretation, category reviews, and forecasting, integrating shopper, consumer, and campaign perspectives
• Partner with cross-functional teams (Marketing, Innovation, and Market Strategy & Planning) to ensure insights inform campaigns, pricing, and innovation decisions

Requirements:

• 3–5 years’ experience in CPG insights, analytics, or market research, with hands-on experience using panel and retail measurement data (e.g., NielsenIQ, Circana, Numerator)
• Experience in CPG required; beauty or personal care industry experience a plus
• Background in Marketing, Economics, Analytics, or related field preferred; Bachelor degree required
• Proficiency in Excel and Power BI; working knowledge of SQL, R, or Python for data cleaning and analysis strongly preferred
• Experience with survey research platforms and familiarity with qualitative research approaches a plus
• Experience with campaign analytics, social listening, or marketing measurement desirable
• Comfort with AI-driven analytics tools for coding, automation, and text mining
• Strong analytical mindset and ability to integrate multiple data sources into clear, actionable insights
• Excellent organizational skills, with attention to detail and follow-through on multiple projects
• Strong communication skills with an ability to translate data into simple, digestible takeaways
• Demonstrates curiosity, resourcefulness, and adaptability in a fast-paced environment

Company Summary:

eos Products is an iconic global beauty brand that has sold nearly a billion lip balms worldwide. Our company was founded on an innovative and entrepreneurial spirit that revolutionized how people experience daily beauty routines. As a brand of choice among gen z and millennial consumers, eos aims to drive everyday experiences forward, creating the joy that beautifully designed, expertly crafted products can bring to people’s lives. From our iconic lip balm to our cult-favorite body lotion, eos products create delight where there was once utility, happiness where there was only function.

Equal Opportunity Employer:

eos Products offers equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, medical condition, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Minorities, women, veterans, and individuals with disabilities are encouraged to apply.

FLSA Status:

FLSA exempt.