Marketing Generalist

Marketing Generalist US & Canada

Location: Salinas, California-Hybrid position/Remote could be an option if the right profile.

Employment Type: Full-Time, Exempt

About The Role

As a Marketing Generalist, you’ll be a key contributor to our local marketing efforts, helping to bring innovative vegetable seed concepts to market. You’ll collaborate across teams and build strong relationships with internal and external stakeholders to ensure alignment and successful execution. You will execute tactical marketing plans, drive brand visibility, and support sales targets, all while staying aligned with our Strategic Plan and Global Brand Strategy.

Key Responsibilities

• Co-develop and implement tactical marketing plans, including campaigns (Online, Offline) and events, in collaboration with the country marketing manager, and subsidiary sales management.
• Manage promotional and relational marketing communication projects that align product, customer, and brand strategies.
• Plan and execute marketing campaigns, ensuring alignment with creative briefs and coordinating with external agencies as needed.
• Collect and analyze marketing intelligence (market and customer data) to inform and align strategy and execution.
• Utilize digital tools and systems to support promotional activities and processes such as Power BI, Dynamics 365 and Airtable.
• Monitor and manage marketing expenses in accordance with approved plans.
• Participate in customer-facing activities, cross-functional projects, and Marketing & Sales team meetings.
• Develop compelling campaign concepts and original content to communicate brand positioning.
• Other duties as assigned.
  
  

What You Bring

• Required
• Proven ability to work collaboratively as a team player, build strong relationships, and communicate effectively with diverse stakeholders.
• 3–5 years of relevant experience in marketing or business economics.
• A bachelor’s degree in marketing, business, or a related field.
• Ability to work independently, manage multiple priorities, and build strong connections with diverse stakeholders.
• Demonstrates a proactive mentality with a focus on driving results.
• Excellent collaboration and organizational skills.
• Strong verbal and written communication skills in English.
• Must be an eligible driver under our insurance policy.
• Highly preferred:
• Agricultural Marketing background, especially in the seed business.
• Strong analytical skills with the ability to interpret data, extract meaningful insights, and translate findings into actionable strategies that drive execution and measurable results.
• Ability to travel occasionally, both domestically and internationally 15-20% National and International travel.
  

Compensation & Benefits

Estimated starting salary: $75,000 – $95,000 based on experience and qualifications.

Enza Zaden offers a comprehensive benefits package for full-time employees, including:

• Medical, dental, and vision coverage
• Life and disability insurance
• 401(k) with employer match
• Paid personal time off and paid volunteer time off
• Monthly fitness reimbursement
• Free Employee Assistance Program (EAP)
  
  

More details will be shared during the application process.

Our power

Enza Zaden is a vegetable breeding company that develops vegetable varieties. And produces and sells its seeds all over the world. We have made an animation to explain to you properly (and as briefly as possible) what we do.

The purpose of our work? To offer everyone worldwide access to healthy and varied vegetables. With more than 2000 passionate colleagues all over the world, we work together every day on the vegetables of tomorrow.

Would you like to know more about Enza Zaden as an employer? Then take a look at the Careers & Learning .