What are the responsibilities and job description for the Account Executive position at entravision-pilot?
OBJECTIVES
- Develop and maintain relationships with advertisers and advertising agencies.
- Sell commercial airtime, digital media, event sponsorships, and marketing/NTR campaigns.
- Meet or exceed assigned monthly, quarterly and annual revenue goals.
- While using corporate tools and workflows, the position must provide world class customer service.
RESPONSIBILITIES
PLAN & STRATEGY: The IMSC must develop
a detailed plan to encourage the growth of new business and while also
maintaining and growing existing business relationships. The IMSC presents
the benefits of advertising on one or more of our television and radio stations,
and digital assets to local business owners and/or advertising agencies.
REVENUE & CONTRIBUTION: To meet monthly,
quarterly and annual sales goals. To develop annual plans based on
existing and new opportunities, bottom up account analysis, industry
trends, competitive landscape and growth potential (updated on
a Quarterly basis).
CUSTOMER SERVICE AND QUALITY CONTROL: The
IMSC is responsible for developing and maintaining a direct-to-client
communication channel. This position assumes that a detailed plan to call,
visit or contact customers to survey client needs, satisfaction and new
product development initiatives. Uses interpersonal skills to selling
commercial airtime, digital media, event sponsorships, and/or customized
marketing campaigns designed to achieve the client’s objectives.
ADDITIONAL
DUTIES: Additional
job requirements may include research, promotions, development,
copywriting, servicing, as well as some collection efforts.