What are the responsibilities and job description for the Guinness Brand Advisor – West position at Enthuse Marketing Group, LLC?
Company Description
Enthuse is an education-led marketing agency. We’re a passionate team of marketers, educators, and instructional designers all dedicated to a singular mission – we teach the world to love our client’s brands.
We’re also one of the fastest growing WBENC-certified, 100% women-owned and led marketing agencies in the United States. So, join us and help create engaging content, delivered by world-class storytellers through unforgettable experiences that drive real business results. And do so while taking pride in the fact that each year, we devote a portion of our profits to help empower other women entrepreneurs who often don’t have equitable access to resources like capital, mentorship, and community.
Job Description
The Guinness Brand Advisor is responsible for delivering education and expanding brand awareness for our portfolio of beer brands. Reporting to a Director, Client Engagement, the Guinness Brand Advisor will develop trade relationships and interact face-to-face with distributors, retailers and consumers nationwide. Additionally, this role will have regular interaction with the Diageo stakeholders, Guinness Brand Team & Field Marketing lead.
Job responsibilities will include but are not limited to:
Brand Advocacy. Represent brand(s) at distributor & trade-focused events with education, mentorship, networking, and tastings, including Global Guinness Quality standards
Account Management. Generate Guinness volume growth through retailer & consumer activation. Commercial ownership of a set list of key On Premise accounts as well as new accounts
Trade & Consumer Education. Impart brand history, production, taste profile, and bar operations knowledge to clients, distributors, trade, and consumers
Distributor & Trade Engagement. Drive brand presence, performance, and advocacy in select On Premise accounts using strategic engagement activities and business-focused solutions
Content Development. Collaborates in developing industry-forward educational content to share with internal (agency & client) and external (trade & distributor) audiences as needed
Social Media Presence. Utilize social platforms to amplify brand initiatives and showcase portfolio expertise; growth of individual social presence
Agency Mentorship. Mentor local agency Beer Sales Representatives on brand knowledge and best practices, while instilling and developing a passion for the beer industry
Agency Accountabilities. Complete accurate and timely management of agency initiatives including:
The physical demands of this role require the following:
Qualifications
The base compensation range for this job classification is between $95,000.00-$113,000.00 annually. The determination of what a specific employee in this job classification is paid depends on a number of factors, including, but not limited to, prior employment history/job-related skills and qualifications, length of service, brand program, and geographic location. This job classification is bonus-eligible, with bonus potential subject to applicable bonus plan terms and conditions.
This position offers incentive opportunities plus full benefits including Medical, Dental, Vision, 401k with match, PTO time and more!
Enthuse is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity or expression, national origin, citizenship, disability, genetics, pregnancy, protected veteran status or other characteristics protected by applicable federal, state, or local law.
Enthuse is committed to providing reasonable accommodations to qualified individuals with disabilities and for other reasons in the employment application and hiring process, in accordance with applicable law. To request an accommodation please contact recruitment@enthuse-marketing.com.
Enthuse is an education-led marketing agency. We’re a passionate team of marketers, educators, and instructional designers all dedicated to a singular mission – we teach the world to love our client’s brands.
We’re also one of the fastest growing WBENC-certified, 100% women-owned and led marketing agencies in the United States. So, join us and help create engaging content, delivered by world-class storytellers through unforgettable experiences that drive real business results. And do so while taking pride in the fact that each year, we devote a portion of our profits to help empower other women entrepreneurs who often don’t have equitable access to resources like capital, mentorship, and community.
Job Description
The Guinness Brand Advisor is responsible for delivering education and expanding brand awareness for our portfolio of beer brands. Reporting to a Director, Client Engagement, the Guinness Brand Advisor will develop trade relationships and interact face-to-face with distributors, retailers and consumers nationwide. Additionally, this role will have regular interaction with the Diageo stakeholders, Guinness Brand Team & Field Marketing lead.
Job responsibilities will include but are not limited to:
Brand Advocacy. Represent brand(s) at distributor & trade-focused events with education, mentorship, networking, and tastings, including Global Guinness Quality standards
Account Management. Generate Guinness volume growth through retailer & consumer activation. Commercial ownership of a set list of key On Premise accounts as well as new accounts
Trade & Consumer Education. Impart brand history, production, taste profile, and bar operations knowledge to clients, distributors, trade, and consumers
Distributor & Trade Engagement. Drive brand presence, performance, and advocacy in select On Premise accounts using strategic engagement activities and business-focused solutions
Content Development. Collaborates in developing industry-forward educational content to share with internal (agency & client) and external (trade & distributor) audiences as needed
Social Media Presence. Utilize social platforms to amplify brand initiatives and showcase portfolio expertise; growth of individual social presence
Agency Mentorship. Mentor local agency Beer Sales Representatives on brand knowledge and best practices, while instilling and developing a passion for the beer industry
Agency Accountabilities. Complete accurate and timely management of agency initiatives including:
- Budget and expense management
- Performance growth; delivery of individual KPIs and program activities
- Reporting responsibilities; tracking and management of performance data using agency-appointed platforms
- Participation in all internal training initiatives; expanding education and knowledge across all teams
- Point of sale, asset, and warehouse management
- Brand, market, competitive and customer insight curation
The physical demands of this role require the following:
- Bending, squatting, crouching and reaching, climbing, kneeling, and stooping including to arrange and display point of sale
- Frequent lifting and moving cases of product and other objects of 50 pounds or more
Qualifications
- Associate’s Degree required; Bachelor’s Degree preferred
- Must be 21 years or older
- 7-10 years of experience in the beer, spirits, or hospitality industry, including On-Premise account management
- Must have valid driver's license, registered and insured vehicle with clean driving record/background check
- Cicerone Beer Server Certification (Level 1) preferred
- Confident and outgoing with excellent personal presentation and communication skills
- Passion and expertise for beer highly regarded
- Ability to work remotely with flexible hours, including nights and weekends; ability to travel 50% of time
- Ability to tailor communications for a variety of environments
- Must have working knowledge of Microsoft Office and social media
- Deep understanding of market and industry trends
- Strong budget management skills
- Desire for mentorship and willingness to mentor others, contribute to team culture
- Manage administrative tasks with attention to meeting agency compliance guidelines and standards
The base compensation range for this job classification is between $95,000.00-$113,000.00 annually. The determination of what a specific employee in this job classification is paid depends on a number of factors, including, but not limited to, prior employment history/job-related skills and qualifications, length of service, brand program, and geographic location. This job classification is bonus-eligible, with bonus potential subject to applicable bonus plan terms and conditions.
This position offers incentive opportunities plus full benefits including Medical, Dental, Vision, 401k with match, PTO time and more!
Enthuse is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity or expression, national origin, citizenship, disability, genetics, pregnancy, protected veteran status or other characteristics protected by applicable federal, state, or local law.
Enthuse is committed to providing reasonable accommodations to qualified individuals with disabilities and for other reasons in the employment application and hiring process, in accordance with applicable law. To request an accommodation please contact recruitment@enthuse-marketing.com.
Salary : $95,000 - $113,000
