New Product Introduction Manager

Job Title: Product Marketing Manager

Location: San Diego, CA 92121

Duration: 6 Months with possible extension

Work Shift: - M-F (1st Shift)

Pay Range: $75 - $80.24/hr. on W2

Job Description:

We are seeking an experienced Marketing Manager to support high-visibility product initiatives for our client, a global leader in advanced wireless, AI, and semiconductor technologies. In this role, you will support and execute strategic marketing programs across new product introductions, brand initiatives, and cross-functional go-to-market activities.

The ideal candidate has strong experience launching high-tech products, partnering with engineering/product teams, and driving comprehensive marketing deliverables from concept to execution.

🔹 Responsibilities

• Lead and support New Product Introduction (NPI) programs for high-tech semiconductor, AI, or wireless products.
• Translate business and technical requirements into clear marketing plans, timelines, and deliverables.
• Develop and execute Go-to-Market (GTM) strategies, including messaging, positioning, and content creation.
• Drive full-funnel marketing initiatives across awareness, engagement, demand, and adoption.
• Collaborate with cross-functional teams, including Product Management, Engineering, Sales, PR, and Brand.
• Manage marketing programs spanning digital marketing, social media, analyst relations, events, and channel marketing.
• Produce high-quality content such as product briefs, launch decks, web copy, and executive messaging.
• Leverage marketing collaboration tools to manage workflows and deliver projects on time.
• Utilize AI tools to support content creation, research, and campaign development.
• Ensure all marketing activities align with brand, vision, and strategic business goals.

Top Required Skills

• New Product Introduction (NPI) in the high-tech or semiconductor industry
• Go-to-Market (GTM) strategy and execution
• Full-funnel marketing expertise
• Proficiency with marketing collaboration tools (Smartsheet, Asana, Jira, etc.)
• Experience using AI tools for content creation
• Strong content development skills for technical products
• Cross-functional communication and stakeholder management
• Digital & social media marketing
• Analyst relations, PR, and event marketing experience
• Strong analytical and market insight skills

Education & Experience

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 7 years of experience in Marketing, Communications, Product Marketing, or Public Relations
• Experience in the high-tech, semiconductor, AI, wireless, or hardware industry strongly preferred.

Enterprise Solutions Inc. is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.