What are the responsibilities and job description for the Senior Manager, Demand Generation position at Entegra?
Entegra, a division of Sodexo, has an exciting new opening for a
Senior Manager, Demand Generation.
this role is responsible for inbound marketing and pipeline growth. As part of the world's largest food group purchasing organization, you'll design and execute digital campaigns that turn anonymous prospects into engaged, qualified leads. Partnering closely with Business Development, Sales Operations, Content, and Creative teams, you'll build and optimize demand generation strategies that directly fuel revenue growth. This role is perfect for a strategic marketer who thrives at the intersection of creativity and analytics—someone who can spot the content that sparks attention, orchestrate campaigns that cut through while always testing, measuring and analyzing.
What You'll Do
- Plan, develop and execute lead generation campaigns that turn unknown visitors to known leads, then from MQL to SQLs and finally opportunities – always hypothesis testing, measuring, learning and reflecting it in subsequent campaigns
- Implement data-driven, omni-channel inbound marketing campaigns that identify and address target-account pain points, leveraging content, digital channels, and account-based tactics to generate high-quality leads and accelerate pipeline growth for Entegra.
- Partner with Business Development teams to understand key targets, pipeline velocity, downstream lead quality etc., supporting them with scripts, materials and assets that work in conjunction with marketing campaigns to express Entegra's value proposition
- Measure, analyze and report on campaign effectiveness – with an emphasis on translating marketing campaign and jargon to multiple stakeholder groups with differing levels of understanding
What We Offer
Compensation is fair and equitable, partially determined by a candidate's education level or years of relevant experience. Salary offers are based on a candidate's specific criteria, like experience, skills, education, and training. Sodexo offers a comprehensive benefits package that may include:
- Medical, Dental, Vision Care and Wellness Programs
- 401(k) Plan with Matching Contributions
- Paid Time Off and Company Holidays
- Career Growth Opportunities and Tuition Reimbursement
More extensive information is provided to new employees upon hire.
What You Bring
- Previous experience with digital marketing strategies and tactics, especially SEO and content syndication platforms (will include Yahoo Gemini, Taboola, Outbrain, StackAdapt etc)
- Strong grasp of campaign and tactics testing, measurement and analysis, with a track record of applying learnings to iterate and improve subsequent campaigns
- Familiarity with CRM and MAP platforms, such as Salesforce, Hubspot, Marketo, Pardot, Eloqua, Marketing Cloud etc. as well as analytics platforms, including Google Analytics, Looker Studio and more
- Strong project management skills, with the ability to juggle multiple projects across different industry segments and revenue bands
Who We Are
At Sodexo, our purpose is to create a better everyday for everyone and build a better life for all. We believe in improving the quality of life for those we serve and contributing to the economic, social, and environmental progress in the communities where we operate. Sodexo partners with clients to provide a truly memorable experience for both customers and employees alike. We do this by providing food service, catering, facilities management, and other integrated solutions worldwide.
Our company values you for you; you will be treated fairly and with respect, and you can be yourself. You will have your ideas count and your opinions heard because we can be a stronger team when you're happy at work. This is why we embrace diversity and inclusion as core values, fostering an environment where all employees are valued and respected. We are committed to providing equal employment opportunities to individuals regardless of race, color, religion, national origin, age, sex, gender identity, pregnancy, disability, sexual orientation, military status, protected veteran status, or any other characteristic protected by applicable federal, state, or local law. If you need assistance with the application process, please complete this form.
Qualifications & Requirements
Minimum Education Requirement: Bachelor's Degree or equivalent experience
Minimum Management Experience: 0-5 years
Minimum Functional Experience: At least 5 years of marketing experience