Director of Marketing Strategy & Enrollment

Reports To: Assistant to the President for Strategy, Planning, & Assessment

Total Base Pay Range: 95,000.00 - 125,000.00 USD Annual

Position Summary: The Director of Marketing Strategy & Enrollment leads all enrollment marketing and brand strategy efforts at Ensign College. This role is responsible for developing the College’s external-facing voice, crafting and executing compelling content strategies, and managing integrated marketing campaigns that drive Wasatch Front enrollment—with a strong emphasis on reaching prospective students, families, and community stakeholders. The successful candidate will not only lead strategy but must be both a strategic leader and a capable content creator, with the ability to independently produce assets such as graphics, videos, and written messaging. This is a hands-on, cross-functional leadership role that requires initiative, innovation, and a high level of execution.

Minimum Qualifications

• Bachelor’s degree in marketing, communications, public relations, or a related field; master’s preferred
• Minimum of 5 years of progressive marketing leadership, with a track record of campaign planning and brand leadership
  
  

Essential Job Functions

• Develop and implement the College’s brand positioning and student-facing voice across all channels
• Design and execute content strategies—including messaging, creative assets, and media—for digital and traditional campaigns
• Create marketing materials independently, including graphics, video content, and social media assets, as needed
• Plan and manage multi-channel marketing campaigns aligned with recruitment goals
• Serve as the primary liaison with digital ad vendors and other creative partners
• Oversee lead-nurture communications including email, SMS, and automation tools
• Approve all creative and messaging outputs to ensure brand alignment and effectiveness
• Lead collaborative planning meetings with the Admissions & Recruitment office and other key stakeholders
• Provide strategic oversight to a team of marketing personnel, including a full-time staff member and part-time student employees, and ensure performance is tracked and optimized using defined metrics
• Remain accountable for achieving key performance metrics as defined in the College’s institutional and departmental strategic plans, with a focus on enrollment growth and campaign effectiveness
  
  

Skills & Abilities

• Experience with higher education enrollment marketing campaigns and outreach
• Skilled in leveraging data, trends, institutional goals to drive enrollment outcomes
• Ability to develop strategy and execute content creation (writing, design, video editing)
• Strong command of Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, etc.) or comparable tools
• Experience with social media content planning, advertising, and campaign reporting
• Strong leadership, communication, collaboration, and project management skills
• Experience managing creative teams and external vendors
• Proficiency in marketing automation, CRM, and analytics platforms (e.g., GA4, Tag Manager, Element451, etc.)
• Preferred: Bilingual (English/Spanish) to support outreach to Hispanic students and stakeholders
  
  

Requirements For Employment Eligibility

• Membership in The Church of Jesus Christ of Latter-day Saints.
• Worthiness to hold and be worthy to hold a current temple recommend.
• Receive clearance from the Church Educational System Ecclesiastical Clearance Office.
• Strict adherence to company policies and procedures.
• Commitment to bring about the purposes of Ensign College.
• Reside in Utah and able to work in person at our downtown Salt Lake City campus.
  
  

Ensign College is an equal opportunity employer and does not unlawfully discriminate in its hiring or employment practices on the basis of race, color, national or ethnic origin, sex (including pregnancy), age, disability, genetic information, or veteran's status. As an educational institution owned and operated by The Church of Jesus Christ of Latter-day