Head of CRO (Conversion Rate Optimization) - Full Time, Hybrid (LA)

Location: Hybrid, El Segundo

Type: Full-time

Salary: $80k-$130k

About SRI Labs

SRI Labs is a Los Angeles–based innovation company dedicated to creating science-driven beauty and wellness tools that make people feel confident, beautiful, and empowered.

Recognized alongside brands like Dyson and Shark/Ninja, we’ve pioneered the first hair dryer with integrated red-light therapy, bringing salon-grade technology and wellness science into the home.

Featured in Vogue, Allure, and Forbes, we’re expanding rapidly — and looking for a Head of CRO to architect and scale the next level of digital performance across our ecommerce ecosystem.

The Opportunity

This is a leadership role for a data-obsessed optimizer who lives at the intersection of analytics, design, psychology, and revenue growth.

You’ll own conversion across our funnels — from ad click to checkout — optimizing every touchpoint for engagement, clarity, and performance.

You’ll partner closely with creative, product, and performance marketing teams to test, learn, and scale what works, while building a CRO function that can continually drive profit growth.

What You’ll Do

1. CRO Leadership & Strategy

• Own and scale SRI Labs’ testing roadmap across landing pages, PDPs, and funnels.
• Define hypotheses and prioritize experiments that drive measurable uplift in CVR, AOV, and LTV.
• Translate customer insights and analytics into actionable test ideas.

2. Data-Driven Optimization

• Use tools like Google Optimize, Convert, or VWO (and GA4, Hotjar, etc.) to analyze performance.
• Develop frameworks for statistical significance and learning loops.
• Implement a rapid test-and-learn cadence across acquisition and retention touchpoints.

3. Cross-Functional Collaboration

• Partner with Creative Strategy, Performance Marketing, and Product teams to align hypotheses and execution.
• Guide design and copy decisions using quantitative and qualitative data.
• Build reporting dashboards that visualize impact and learnings.

4. Funnel Innovation

• Rethink our funnels and checkout experience to reduce friction and maximize clarity.
• Introduce personalization and dynamic optimization tactics to improve UX and customer flow.
• Optimize for both short-term conversions and long-term customer value.
• Foster a speed learning mindset, aligned with our core values

Who You Are

• 4 years in CRO, growth marketing, or UX optimization, ideally for high-performing DTC brands.
• Expert in A/B testing platforms, analytics tools, and heat mapping software.
• You combine quantitative rigor with creative intuition.
• You’re fluent in statistical analysis, UX psychology, and revenue metrics.
• Deep understanding of Ecommerce KPIs (CTR, CVR, AOV, CPA, LTV).
• Strong communication skills — you turn data into stories and insights people act on.

SRI Labs Core Values

• Team Player – We collaborate with humility and respect.
• Effort & Attitude: How you show up matters — every day, every week, every month.
• Hungry & Growth Oriented – We’re relentless about improvement.
• Speed – We move fast and execute decisively.
• Innovative – We experiment boldly and think differently

Why Join Us

• Be part of a fast-growing, premium innovation company shaping the future of beauty and wellness.
• Work directly with leadership on high-impact initiatives that move the business forward.
• Enjoy creative autonomy, rapid testing cycles, and measurable wins.
• Opportunity to build and lead a CRO function from the ground up.

How to Apply

Send your resume AND submit a 5 - 10 min video, (ideally loom) with a portfolio of test results or CRO wins, and a brief note about your biggest conversion breakthrough.

📧 kross@ennovationbrands.com

• Subject: Head of CRO – SRI Labs – [Your Name]