Marketing and Social Media Specialist

Summary

The School Marketing and Social Media Specialist is responsible for developing, implementing, and managing marketing and social media communication strategies to promote the school's brand, drive student enrollment, and enhance community engagement. This role requires a blend of creative content development, digital marketing expertise, and strong organizational skills.

Essential Duties and Responsibilities

Marketing and Strategy

• Develop and execute comprehensive marketing plans and campaigns to meet enrollment goals, parent engagement, community pride and promote school programs.
• Conduct market research to identify target audiences (prospective parents, students, community members) and understand competitor activities.
• Monitor, analyze, and report on the effectiveness of all marketing initiatives using key performance indicators (KPIs) and data-driven insights.
• Manage and safeguard the school's brand identity and messaging across all platforms and materials.

Digital and Content Marketing

• Assist in the managing of the school’s website content, ensuring it is current, engaging, and optimized for search engines.
• Create, curate, and schedule compelling content (text, photos, videos) for all social media channels (e.g., Facebook, Instagram, Twitter etc.).
• Showcase district success stories, staff achievements, student accomplishments, and school initiatives using multimedia content and targeted messaging.
• Supervise a team of high school student interns, guiding them to produce high-quality, age-appropriate digital content across platforms.
• Collaborate with staff districtwide to generate and post timely videos, photos, and written content for social media and district websites.
• Develop and manage email marketing campaigns and newsletters for various audiences (e.g., prospective families, current parents, alumni).
• Oversee digital advertising, including paid social media campaigns and search engine marketing (SEM/PPC), as needed.

Communications and Public Relations

• Draft, edit, and distribute promotional materials, press releases, and internal communications (e.g., flyers, brochures, annual reports).
• Develop storytelling content that highlights student and faculty achievements, unique programs, and the overall school experience.
• Coordinate with media outlets and manage school announcements to foster positive public relations.
• Takes photographs for press releases, brochures, etc. to promote the district.
• Develops publications and other ways to positively promote the district.
• Designs presentations for many special projects.
• Develop positive working relationships with local business leaders, civic groups, and media professionals to enhance the district’s visibility.
• Stays abreast of professional practices in the field of public relations through participation in state and national associations.
• Assists in coordinating the planning, production, and distribution of district publications, internal and external. (newsletters, brochures, fliers, etc.)
• Serve as a key liaison for communicating school-wide news, events, and important updates.

Admissions and Event Support

• Collaborate closely with the Admissions/Enrollment team to align marketing efforts with recruitment goals.
• Create engaging marketing materials for Open Houses, information sessions, and recruitment events.
• Provide marketing and logistical support for school-wide events, community outreach, and fundraising efforts.

Qualifications

Education and Experience

• Bachelor's degree in Marketing, Communications, Public Relations, or prior experience in digital media with a bachelor’s degree in another area.
• 2-3 years of experience in marketing, preferably within the education sector (K-12 or Higher Education).
• Proven experience developing and managing digital marketing campaigns.

Knowledge, Skills, and Abilities

• Strong written and verbal communication skills with meticulous attention to detail and grammar.
• Proficiency with digital marketing tools, including a variety of social media platforms, email marketing software (e.g., Mailchimp, Constant Contact), and Google Analytics.
• Familiarity with graphic design and content creation tools (e.g., Adobe Creative Suite, Canva).
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Strong interpersonal skills and the ability to work collaboratively with diverse stakeholders, including school administration, faculty, parents, and students.
• Creativity, strategic thinking, and a passion for education.

Supervises: Media Production Specialist, Athletic/Video programmer, and student interns

Environment: This position involves a typical office environment with minimal exposure to excessive noise or adverse environmental issues. The position also involves outdoor and indoor environments with small and large crowds. Evening work will also be required. Occasional in town and out of town travel is required.

Terms of Employment: 190 Day Contract (noncontract extra duty throughout the summer).  Eight hours a day.

Reports To: The Superintendent and Communications Director

Salary: Placement on the Certified Teacher Pay Scale.

Benefits: This position includes district-paid retirement and fully-funded health insurance.

Physical Requirements:

1. Walk, bend, kneel, twist, and reach with body
2. Sit for long periods of time at a desk to perform job functions
3. Stand for long periods of time to perform job functions
4. Occasionally lift and move objects weighing up to 20 pounds
5. Read, write, and interpret written documents