What are the responsibilities and job description for the Digital Marketing Specialist position at England, Thims & Miller Inc.?
Description
Who We’re Looking For
ETM is seeking a Digital Marketing Specialist to elevate our digital presence and support firmwide growth across Florida. This role will lead the execution of integrated marketing campaigns, content production, digital reporting, and graphic design.
The ideal candidate combines hands-on HubSpot experience, content creation and graphic design capabilities, and a strategic understanding of B2B marketing in a professional services environment (AEC, infrastructure, engineering, or consulting preferred).
Key Responsibilities
Digital Campaign Management
- Develop and launch targeted email campaigns, landing pages, and lead capture forms using HubSpot
- Manage SEO-driven website updates and content uploads in coordination with vendors
- Support campaign planning and execution across channels
Social Media Strategy & Execution
- Manage the content calendar
- Create, schedule, and publish branded content using Cloud Campaign
- Track performance metrics and adjust strategy based on engagement trends
Graphic Design & Brand Content
- Design graphics, infographics, one-pagers, PowerPoint templates, and digital ads
- Create campaign visuals, email headers, and on-brand visuals for events and internal communication
- Ensure consistency with brand standards across all channels and materials
Performance Reporting & Optimization
- Maintain campaign and web performance dashboards in HubSpot and Google Analytics
- Report on MQLs, email engagement, form conversions, and campaign ROI
- Recommend optimizations based on data trends and business unit feedback
Cross-Functional Support
- Partner with business units and BD teams to support strategic pursuits and visibility efforts
- Collaborate with the PR agency on media amplification and content distribution
- Provide creative and technical marketing support for key events and sponsorships
Requirements
- Bachelor’s degree in marketing, communications, journalism, or related field.
- 3-5 years of experience in digital or social media marketing, preferably in A/E/C or a professional services environment
- Strong portfolio showcasing digital content creation across formats (writing, visual, video)
- Proficiency in platforms including HubSpot, WordPress, Adobe Creative Suite (InDesign, Photoshop, Premiere)
- Familiarity with GA4 and SEO tools
- Excellent verbal and written communication skills, with a sharp eye for detail and design
- Demonstrated success growing social media channels and increasing digital engagement
- Creative thinker with strong organizational skills and the ability to manage multiple projects and deadlines
- Team player with a proactive mindset and a passion for building community through storytelling
Who we are…Trusted Advisors, Creating Community
Our firm has assembled a remarkable team encompassing a wide range of experiences and backgrounds. Through collaborative efforts in a supportive environment, we consistently deliver top-notch work of exceptional quality. We prioritize the growth and fulfillment of each team member, providing ample opportunities for professional and personal development.
A key factor in this is our engagement with high-caliber, 'Class-A' projects and esteemed clients. We approach our work with unwavering passion, recognizing the positive impact we have on the communities we serve.
https://www.etminc.com/culture/
What we offer…
We recognize and reward hard work, we offer a competitive salary, full benefits package, and a potential performance-based bonus. More than four decades ago, England-Thims & Miller, Inc. was founded by three visionaries who wanted to take care of their clients with a focus on boutique, customer-centric, best-in-class services. Today, with the help of over 300, we have built a business around taking care of not only said clients but our communities and team members.
What to do next…
If England-Thims & Miller, Inc. sounds like the place for you (and if you have the qualifications, drive, and passion to match), we invite you to become a member of our winning team! Once you're part of our ETM family, we'll continue to invest in you as a valuable asset in our company.
This job description is representative of typical responsibilities and is not intended to be a complete list of all duties or skills required for the job. It is subject to review and change at any time, with or without notice, in accordance with company needs. ETM is proud to be an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
