What are the responsibilities and job description for the Experiential Marketing Manager (College Tour) position at ENGAGE | Game On?
Experiential Marketing Manager (College Tour)
7-Week National Tour | August–October | Travel Required
Join ENGAGE | Game On as we launch the Future Play Festival, a college tour combining live music, gaming, esports, and brand experiences across college campuses throughout the U.S.
This is a full-time, travel-based role for someone who thrives on live events, campus culture, experiential marketing, and bringing unforgettable experiences to life.
The tour features performances from Lil Jon and James Hype, alongside a national collegiate Rocket League esports tournament, interactive fan experiences, and brand activations.
What You'll Do
- Travel nationally for approximately seven weeks supporting the Future Play Festival tour
- Plan and execute on-campus marketing activations
- Coordinate with university organizations, student leaders, and campus partners
- Manage tour logistics, schedules, vendors, and local event execution
- Drive attendance through campus outreach, digital promotion, and grassroots marketing
- Oversee experiential activations and ensure exceptional fan experiences
- Collaborate with creative, partnerships, and production teams
- Track campaign performance and recommend improvements throughout the tour
- Represent ENGAGE professionally on-site with partners, talent, and students
What We're Looking For
You have experience executing experiential marketing campaigns and enjoy being on the road.
Ideal experience includes:
- 2–5 years in experiential, event, field, or campus marketing
- Experience with touring events, festivals, sports, music, esports, or entertainment
- Strong project management and organizational skills
- Experience working with student organizations or university partners
- Comfortable managing multiple events in a fast-paced environment
- Excellent communication and relationship-building skills
- Passion for gaming, live events, music, or youth culture
- Ability to travel extensively throughout the tour
Bonus Qualifications
Experience with any of the following is a plus:
- Campus ambassador programs
- Red Bull, Monster Energy, Rockstar Energy, Celsius, Liquid I.V., or similar field marketing programs
- Live Nation, AEG, sports marketing, or festival operations
- Influencer or social media campaigns
- Gaming or esports events
About ENGAGE | Game On
ENGAGE | Game On creates interactive entertainment experiences where gaming, music, sports, and culture intersect. We partner with leading brands, publishers, and creators to build authentic experiences that connect with modern audiences through live events, gaming partnerships, influencer campaigns, and experiential marketing.