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Sales and Marketing Director

Encore Senior Living
Fitchburg, WI Full Time
POSTED ON 4/11/2026 CLOSED ON 5/7/2026

What are the responsibilities and job description for the Sales and Marketing Director position at Encore Senior Living?

The Courtyard at Fitchburg Assisted Living and Memory Care

Director of Sales and Marketing in partnership with the external Business Development Director 

Base Annually Salary Monthly Commission and Quarterly Bonus eligible. 

Where Lives & Careers Flourish!

Make a real difference in someone’s life . . . starting with yours!

 At Encore Senior Living, there is a strong sense of teamwork, a commitment to professional development, and a culture that encourages promotion from within. As a result, Encore team members tend to reciprocate with their personal commitment and stay with the organization for an extended tenure.  

As an integral part of our organization, our employees strive to provide excellent service and care to residents and their families in warm, caring and home-like communities. We promote environments that foster independence, happiness, privacy, and dignity for residents.

If you decide to join our organization, you will see that our company culture is lived every day & we believe in our core values of integrity, compassion, quality, and diversity.  

If you join the team as our employee, what will you enjoy?

  • Working with seniors & for an organization that is focused on enhancing the daily lives of seniors that call our community’s home
  • Making a positive impact on the daily lives of seniors & their family
  • Working in an awesome culture and interacting with seniors each day
  • Working with a team that not only is meeting the current needs of clients but exceeding them with passion, innovation, and results.

What are we looking for in all our future employees?

  • A Love for Working with Seniors!
  • A flexible, fun, energetic people person who is capable of projecting calm, care, & professionalism in all work-related situations

Position Summary:

We are searching for a motivated Director of Sales and Marketing (DSM) who is looking to join this incredible community team. This person will be able to develop relationships with older adults and community members on a daily basis. The DSM is responsible for the overall growth of the community’s census and occupancy working in close partnership with the dedicated Business Development Director. The DSM will work to schedule and conduct community tours, follow up with potential residents and/or their families and nurture relationships for prospective residents on a waitlist. The DSM will track and maintain all leads in Yardi, our CRM database. In addition to internal sales, the DSM will be responsible for working alongside the Busineness Development Director in maintaining and growing relationships with referral sources, and planning and executing open house and community events. This position will also work closely with our Marketing Firm to develop ad campaigns and find ways to promote the community. The DSM will work closely with the Regional Director of Sales and Marketing and the community leadership team to close sales, create a positive experience for new residents and families, and ensure successful move-ins

Work Experience Qualifications

  • Must 18 years of age or older
  • Strong communication skills and the ability to juggle multiple tasks in a fast paced environment is a must
  • Senior living (or related field) and sales background is strongly preferred

Educational Qualifications

  • A High school diploma or equivalent

We offer a competitive compensation package including:

  • Full Time Benefit Package 30 hours per week includes:
  • Medical, Vision and Dental insurance offered
  • Life Insurance-Employer Paid
  • PTO accrual
  • Employee Assistance Program
  • Employee Referral Program
  • LTD and STD insurance-employer paid
  • 401K 

Encore Senior Living communities are Drug-Free Work Environments.

Salary : $78,000 - $83,000

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