What are the responsibilities and job description for the Sales Director position at Encord?
Encord is the universal data layer for AI that helps 300 AI teams train and run models on the right data. Our platform indexes, curates, annotates, and evaluates data across the full AI lifecycle, from development through production.
Trusted by Woven by Toyota, AXA, UiPath, Zipline, and more. We're an ambitious team of 100 working at the frontier of AI and have raised $60M in Series C funding from Wellington Management, CRV, Next47 and Y Combinator.
The role
We're looking for a founding Sales Director to lead revenue growth across our markets. This is a rare opportunity to join a hyper-growth AI infrastructure company in a true leadership seat — reporting directly to the VP of Global Sales and working alongside the co-founders. You'll come in as a leader, inherit and grow a team, and shape how we go to market as we scale.
What you'll do
Lead and grow a high-performing sales team — hiring, coaching, and developing Encord sellers while staying close to the market yourself
Own revenue growth across your market — taking the product to leading AI and tech businesses and scaling to $millions in ARR
Navigate complex, full-cycle enterprise and mid-market sales with customers ranging from fast-growing startups to Fortune 500s
Partner with the VP of Global Sales on GTM strategy, ICP expansion, and new verticals — with a clear path to owning an expanded geography, sector, or team as we scale
Roll up your sleeves and run sales cycles yourself during the ramp period — learning the product, the buyers, and the motion firsthand so you can coach your team from experience, not theory
Become the authoritative voice on how Encord is positioned and pitched — setting the standard for the team around you
Represent Encord externally — at industry events, in senior customer relationships, and across the broader AI and Physical AI ecosystem
Collaborate cross-functionally with Product, Engineering, and Customer Success to shape the roadmap and inform go-to-market decisions
Step up wherever needed: marketing, events, community, onboarding — this is a founding leadership role
Who we're looking for
A proven sales leader with a track record of building and scaling high-performing teams — and the commercial credibility to lead from the front
Someone who thrives in ambiguity — you don't wait for a playbook, you write it
Deep experience selling technical products to technical buyers — ML engineers, data scientists, CTOs, and AI platform leads
A builder mentality — you want to leave something behind, not just hit a number
High commercial IQ — able to navigate complex, multi-stakeholder deals while keeping momentum and coaching others to do the same
Genuine excitement about Physical AI and where the market is going
Experience requirements
7–12 years in GTM roles at B2B SaaS companies, with a proven track record of leading and scaling high-performing sales teams
Demonstrated ability to hire, develop, and retain top sales talent — you've built teams, not just joined them
Strong commercial intuition with the ability to build rapport and influence at all levels — from junior operators to CTOs
The gravitas to engage and win over senior leadership, and the ability to instil that same credibility in the people around you
Track record of top-percentile performance in sales leadership, academia, sport, or any competitive environment you've entered
A clear point of view on what great GTM looks like — and the conviction to build it from scratch in a fast-moving environment
Why Encord
Competitive salary, commission, and meaningful equity in a high-growth start-up
Clear, accelerated growth opportunities as the company scales rapidly
Strong in-person culture: 4 days/week
Flexible PTO to fully recharge
Annual learning & development budget
Comprehensive health, dental, and vision coverage
Frequent travel opportunities across the U.S., London, and Europe
Bi-annual company offsites, twice-weekly team lunches, and monthly socials