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Senior Manager Data Analyst – AEP / CJA
Location: Katy, TX
Work Arrangement: Onsite 4 days per week – Mandatory
Industry: Retail
Position: Senior Manager Data Analyst
Interview: 2 to 3 rounds
About the Role:
We are seeking a highly experienced Senior Manager Data Analyst with deep expertise in Adobe Experience Platform (AEP), Customer Journey Analytics (CJA), Adobe Analytics, data collection, and digital analytics implementation.
The ideal candidate will be a hands-on technical leader who can work directly with business and technology stakeholders to lead complex analytics implementation initiatives. This role will focus on data collection, measurement strategy, reporting, experimentation, and the implementation of scalable Adobe Experience Platform solutions across digital channels.
Key Responsibilities:
- Lead end-to-end Adobe Experience Platform (AEP) implementation initiatives, including customization, data collection, integration, automation, and deployment.
- Design and implement comprehensive measurement strategies aligned with business and analytics objectives.
- Lead the full lifecycle implementation of Customer Journey Analytics (CJA), including architecture, configuration, deployment, testing, and post-production support.
- Configure CJA to support journey analysis, path analysis, cohort analysis, segmentation, and actionable customer insights.
- Implement and integrate AEP Web SDK and Mobile SDK across web and mobile applications.
- Develop and manage AEP schemas, datasets, identity services, event-based data layers, and data collection frameworks.
- Integrate data from Adobe Analytics, Adobe Target, Adobe Campaign, third-party platforms, and other online/offline sources into AEP and CJA.
- Provide hands-on technical leadership across AEP, Adobe Analytics, Adobe Data Collection, Adobe Target, and Adobe Mobile SDK implementations.
- Translate business requirements and Solution Design Requirements (SDRs) into detailed technical tagging specifications and implementation code.
- Design, develop, test, and deploy technical tags across web, mobile, and application platforms.
- Develop and maintain custom JavaScript, jQuery, and other scripts required for advanced tracking and analytics implementations.
- Enhance and maintain digital data layers, including event-based data layers such as ACDL.
- Troubleshoot analytics and tagging implementations using browser developer tools, debugging utilities, and network inspection tools.
- Lead QA, validation, release, and deployment activities within Agile delivery environments.
- Create and maintain JavaScript tags and Adobe Analytics plugins as required.
- Collaborate with developers, analysts, product teams, and client stakeholders to resolve complex data collection and analytics issues.
- Provide technical guidance and mentorship to analysts and developers.
- Support continuous improvement of analytics architecture, implementation standards, and measurement frameworks.
Required Skills:
- 10 years of experience in digital analytics, data analytics, MarTech, or analytics implementation.
- 4 years of hands-on experience implementing Adobe Experience Platform (AEP) and its services.
- Strong hands-on experience with Adobe Customer Journey Analytics (CJA).
- Strong experience with Adobe Data Collection and digital tagging implementations.
- Experience with AEP Web SDK and/or Mobile SDK.
- Strong knowledge of AEP schemas, datasets, identity management, and event-driven data layers.
- Strong Adobe Analytics implementation experience.
- Strong hands-on JavaScript, HTML, jQuery, JSON, and DOM manipulation skills.
- Extensive experience with tag management systems and technical tagging.
- Experience translating SDRs and business requirements into technical implementation.
- Strong troubleshooting and debugging skills using browser developer tools and network/debugging utilities.
- Experience working with complex digital ecosystems involving multiple websites, applications, tags, and implementation methodologies.
- Experience leading QA and deployment activities in Agile environments.
- At least 1 year of experience managing or leading analysts and/or developers.
- Strong client-facing communication and technical leadership skills.