Digital Marketing Specialist

Empower U Performance Physical Therapy & Wellness is seeking a Digital Marketing Specialist to support client growth, strengthen our online presence, and optimize the digital experience across all locations. This role is ideal for a detail-oriented and creative marketer who enjoys combining data, strategy, and storytelling to drive organic growth.

In this position, you will lead and manage organic SEO initiatives, website performance, and CRM optimization to help more individuals discover and engage with Empower U’s high-quality, performance-based physical therapy services. You will play a key role in improving search visibility, enhancing user experience, and supporting marketing systems that convert interest into long-term clients.

Key Responsibilities:

• Execute and optimize organic SEO strategies to improve local and national search rankings
• Manage and update company websites, landing pages, and conversion pathways
• Oversee CRM management, including client journeys, automations, and data organization
• Monitor analytics and performance metrics to guide marketing decisions and growth strategies
• Collaborate with leadership and clinical teams to develop content aligned with brand messaging
• Support reputation management, local SEO, and online visibility initiatives

Preferred (Bonus) Experience:

• Experience running or assisting with Meta (Facebook/Instagram) or Google Ads campaigns
• Understanding of conversion tracking, funnels, and performance reporting

Qualifications:

• Minimum 1 year of digital marketing experience
• Strong understanding of SEO best practices and website management
• Experience working with CRM platforms and marketing automation tools
• Highly organized, proactive, and comfortable working in a fast-growing environment
• This role directly supports Empower U’s mission of helping more people access individualized, high-quality care while continuing to scale an innovative, cash-based healthcare model.
• Successful working in a hybrid work environment