What are the responsibilities and job description for the Senior Media Planner position at Empower Media?
About Us:
Empower Media is one of the largest independent media agencies dedicated to delivering cutting-edge, data-driven media strategies that drive business outcomes for our clients. We specialize in integrated media planning, omnichannel activation, and innovation across traditional and digital platforms. We are looking for a strategic and dynamic leader to join our team and help shape the future of media strategy for our clients.
Position Overview:
We’re seeking a Senior Media Planner who is passionate about media planning and strategy, and who thrives in a collaborative, fast-paced environment. In this role, you’ll take ownership of media plan development and management for assigned clients, working closely with your manager and the broader team to deliver high-quality, effective media recommendations.
Responsibilities:
- Assist in developing media strategies and plans for assigned client(s), including research, plan development, and measurement frameworks
- Manage day-to-day planning responsibilities, including budgets, flowcharts, and timelines
- Collaborate with investment teams to ensure accurate plan execution and timely delivery of all campaign elements
- Serve as a key point of contact for client and internal team communications on assigned accounts
- Use planning tools and resources to develop informed recommendations and ensure best practices are applied
- Monitor campaign pacing and performance in collaboration with the investment and analytics teams, adjusting plans as needed
- Contribute to internal initiatives, sharing ideas to improve processes and deliverables
Qualifications:
- 3–5 years of media planning experience, preferably in an agency environment
- Prior retail client/brand experience strongly preferred
- Proficiency in building and presenting media plans
- Experience with key planning tools including Guideline (formerly MediaTools), PRISMA, NMI, Telmar, Nielsen Ad Intel and MRI-Simmons
- Strong understanding of both traditional and digital channels, including programmatic display, CTV, OLV, YouTube, search, audio, OOH, radio, social, and print
- Excellent organizational skills and attention to detail
- Ability to manage multiple projects and deadlines in a fast-paced environment
- Strong collaboration and communication skills
- Proactive, hand-raiser
- Clear communicator with strong collaboration skills
- Able to hit the ground running and work independently with minimal supervision
Why Join Us?
- Opportunity to work with high-profile brands and innovative clients
- Collaborative, entrepreneurial culture that values ideas and initiative
- Competitive salary and benefits package, including professional development opportunities
- Hybrid work arrangement — Tues–Thurs in our Chicago office