What are the responsibilities and job description for the Marketing & Franchise Sales Representative position at Empower Brands?
Location: Marietta, GA (In-Office)
Position Overview
The Marketing & Franchise Sales Representative plays a key role in driving growth across our JAN-PRO markets. This position is responsible for managing franchise sales activity in the Atlanta market, assisting with top-of-funnel lead generation in other markets, and supporting the execution of marketing campaigns that drive both franchise and customer sales in coordination with our marketing agency. The ideal candidate is self-motivated, detail-oriented, and eager to contribute to a fast-paced, growth-focused organization which helps individuals realize the dream of entrepreneurship on a daily basis.
Key Responsibilities
Empower Brands was founded in 2022 as a product of the integration of Lynx Franchising and Outdoor Living Brands. Empower encompasses ten industry-leading brands across commercial and residential services: JAN-PRO, FRSTeam, Archadeck Outdoor Living, Outdoor Lighting Perspectives (OLP), Conserva Irrigation, Koala Insulation, Wallaby Windows, Superior Fence and Rail, Bumble Roofing and Canopy Lawn Care. Empower is dedicated to providing its customers with the highest quality products and services in the commercial and home services industry while simultaneously delivering its franchise owners committed personal support, tools and empowerment to pursue their own success. Empower Brands is a portfolio company of MidOcean Partners, a leading private equity firm with an excellent track record investing in successful, growth-focused franchise businesses. For more about Empower Brands, visit the company’s new website at EmpowerFranchising.com.
Note
This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.
Empower Brands is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Empower Brands makes hiring decisions based solely on qualifications, merit, and business needs at the time.
Position Overview
The Marketing & Franchise Sales Representative plays a key role in driving growth across our JAN-PRO markets. This position is responsible for managing franchise sales activity in the Atlanta market, assisting with top-of-funnel lead generation in other markets, and supporting the execution of marketing campaigns that drive both franchise and customer sales in coordination with our marketing agency. The ideal candidate is self-motivated, detail-oriented, and eager to contribute to a fast-paced, growth-focused organization which helps individuals realize the dream of entrepreneurship on a daily basis.
Key Responsibilities
- Manage and execute the franchise sales process for the Atlanta market, from lead qualification to presentation and closing.
- Conduct franchise opportunity presentations with prospective candidates.
- Track and report all lead activity through the CRM system, ensuring timely follow-up and accurate pipeline management.
- Collaborate with the leadership team to identify and implement strategies to increase franchise sales conversions.
- Support marketing initiatives across multiple markets, focusing on lead generation, nurturing, and campaign optimization.
- Develop and execute top-of-funnel marketing activities including digital ads, email campaigns, landing pages, and social media promotions.
- Partner with internal teams to analyze marketing trends and identify where to allocate budget for maximum ROI.
- Assist in the development of marketing materials, content calendars, and creative assets for franchise and customer marketing efforts.
- Work closely with regional teams to share best practices and insights that improve sales performance and marketing efficiency.
- Coordinate with vendors and agencies to execute campaigns on time and within budget.
- Bachelor’s degree in Marketing, Business, Communications, or related field
- Minimum of 1–2 years of experience in sales (franchise sales preferred).
- Strong presentation and communication skills, with the ability to build rapport quickly.
- Experience with CRM systems and marketing platforms
- Ability to manage multiple projects and deadlines in a fast-paced environment.
- Familiarity with digital marketing metrics and analytics tools (Google Ads, Meta, etc.) is a plus.
- Base Salary between $50-60k plus performance-based commission with OTE at $80-90k
- Comprehensive benefits package (health, dental, vision, 401k).
- Career growth opportunities within a rapidly expanding organization.
- A dynamic, team-oriented environment where your ideas and contributions make a measurable impact.
Empower Brands was founded in 2022 as a product of the integration of Lynx Franchising and Outdoor Living Brands. Empower encompasses ten industry-leading brands across commercial and residential services: JAN-PRO, FRSTeam, Archadeck Outdoor Living, Outdoor Lighting Perspectives (OLP), Conserva Irrigation, Koala Insulation, Wallaby Windows, Superior Fence and Rail, Bumble Roofing and Canopy Lawn Care. Empower is dedicated to providing its customers with the highest quality products and services in the commercial and home services industry while simultaneously delivering its franchise owners committed personal support, tools and empowerment to pursue their own success. Empower Brands is a portfolio company of MidOcean Partners, a leading private equity firm with an excellent track record investing in successful, growth-focused franchise businesses. For more about Empower Brands, visit the company’s new website at EmpowerFranchising.com.
Note
This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. To perform this job successfully, the incumbents will possess the skills, aptitudes, and abilities to perform each duty proficiently. Some requirements may exclude individuals who pose a direct threat or significant risk to the health or safety of themselves or others. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities. This document does not create an employment contract, implied or otherwise, other than an “at will” relationship.
Empower Brands is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Empower Brands makes hiring decisions based solely on qualifications, merit, and business needs at the time.
Salary : $50,000 - $60,000