What are the responsibilities and job description for the I.E. Health – Marketing & Brand Growth Coordinator position at EmployNV Youth Hub?
**This is a Work Experience position available through Employ NV Youth Hub. All candidates will be considered after program eligibility is determined.**
Company: IE Health
Hours: Part Time
Program: WEX
Business Services Rep: Paul Yu
Number of Positions: 1
Job Summary:
The Marketing & Brand Growth Coordinator is responsible for growing I.E. Health’s digital presence, brand awareness, and inbound lead flow through high-quality video content, social media systems, and community engagement.
This role blends content creation, social media management, automation, and grassroots brand marketing. The ideal candidate is both creative and structured — someone who can produce compelling content while building systems that scale.
Key Responsibilities
Content Creation & Social Media
- Create, record, and edit short-form video content (Reels, Shorts, Stories)
- Manage and post content on I.E. Health’s Instagram account
- Maintain a consistent brand voice, tone, and visual identity
- Capture behind-the-scenes, educational, and lifestyle content
- Collaborate with Founder and coaches to ideate content themes
- Repurpose content across platforms when appropriate
Marketing Systems & Automation
- Build and manage automated Instagram DM flows
- Lead responses
- Program inquiries
- Booking prompts
- Organize and track inbound leads from social media
- Improve response times and client conversion pathways
- Work with existing software/tools to optimize lead capture
Brand Growth & Community Presence
- Identify and monitor local events, partnerships, and activations
- Fitness events
- Wellness expos
- Community gatherings
- Recommend and help coordinate brand presence at select events
- Support brand collaborations with local businesses and professionals
- Actively look for opportunities to increase local visibility and credibility
Performance Tracking
- Track content performance (reach, engagement, conversions)
- Provide basic reporting and insights
- Test and iterate content formats and messaging
- Make data-informed recommendations for growth
Required Qualifications
- Experience creating and editing short-form video content
- Strong understanding of Instagram and short-form content trends
- Comfortable being on camera and directing others on camera
- Ability to work independently and manage deadlines
- Strong organizational and communication skills
Preferred Qualifications
- Experience with fitness, wellness, or lifestyle brands
- Familiarity with:
- Instagram automation tools
- CRM or lead management systems
- Basic understanding of paid ads (a plus, not required)
- Local market knowledge (Las Vegas preferred)
Example Bonus Metrics:
- $250 for 20 qualified leads/month
- $150 for consistent month-over-month engagement growth
- 10% for campaigns tied directly to revenue
Salary : $16