West Coast Sales Manager

Job Title: West Coast Sales Manager 
Department: Sales / Leadership
Reports To: Chief Executive Officer (CEO) 
FLSA Status: Exempt
Location: California (Hybrid – Must Reside in-State)
Employment Type: Full-Time
Brand/Entity: Dialed Moods
Employer of Record: HR MGMT 10, LLC

POSITION SUMMARY

The West Coast Sales Manager will be responsible for leading the growth and execution of the company’s sales strategy in California. This role focuses on expanding into gyms, supplement shops, convenience chains, liquor stores, and lifestyle retailers.

The West Coast Sales Manager will build and manage a team of sales representatives, establish strong relationships with key accounts, and execute strategies to capture market share in the functional wellness and supplement space. Working closely with the CEO and CMO, this position turns brand vision into measurable market performance.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Sales Strategy & Execution:

  • Develop and implement a comprehensive California B2B sales strategy targeting gyms, supplement shops, liquor/convenience stores, and lifestyle retailers.

  • Set, track, and achieve revenue goals, sales targets, and KPIs for the region.

• Team Leadership:

  • Recruit, train, and lead a team of sales representatives, account managers, and field marketers.

  • Provide coaching, development, and ongoing performance management to drive a high-performing sales culture.

• Account Development & Expansion:

  • Build strong partnerships with gym owners, retailers, distributors, and key decision-makers.

  • Secure placement in independent retailers and chains by negotiating deals and driving account growth.

• Sales Operations & Processes:

  • Develop pitch decks, sales scripts, and account management workflows to ensure consistent messaging.

  • Manage the pipeline, oversee territory planning, route optimization, and CRM utilization.

  • Monitor P&L performance for the sales team and adjust strategies as needed.

• Cross-Functional Collaboration:

  • Partner with the CEO and CMO to align sales activities with overall brand strategy.

  • Work closely with compliance teams regarding ingredient regulations.

  • Collaborate with marketing to deliver merchandising programs, POP displays, sampling activations, and local events.

QUALIFICATIONS & REQUIREMENTS

Experience:

• 5–7 years of B2B sales leadership experience within CPG, supplements, beverage, cannabis, or wellness industries.

• Demonstrated success driving multi-million-dollar revenue growth through retail account development.

• Proven experience building and leading successful sales teams.

• Strong network across California wellness retailers, gyms, distributors, and convenience store buyers.

Skills & Competencies:

• Results-driven leader with excellent relationship-building skills.

• Strong negotiation, communication, and organizational skills.

• Capable of balancing strategy with hands-on field execution.

• Ability to thrive in a fast-paced, competitive, and evolving environment.

DESIRED ATTRIBUTES

• High-energy, motivated, and competitive with a passion for winning market share.

• Strong coaching mindset and ability to attract and retain top sales talent.

• Comfortable navigating both strategic planning and field-level execution.

• Passion for fitness, wellness, supplements, and performance-driven products.

COMPENSATION & PERKS

• Competitive base salary ($110 - 150k) plus performance-based commission and bonus opportunities.

• Health, dental, and wellness benefits.

• Vehicle stipend or company car for travel within California.

• Opportunity for career advancement as the company expands.

EQUAL EMPLOYMENT OPPORTUNITY STATEMENT

HR MGMT 10, LLC is committed to equal employment opportunity. We value diversity and do not discriminate on the basis of race, religion, color, gender, gender identity, age, veteran status, disability, or any other legally protected status.

HOW TO APPLY

Apply online via our HR portal:
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Salary : $110,000 - $150,000