Social Media Coordinator

The Social Media Coordinator is a dynamic and multifaceted role, perfect for someone who is adaptable, reliable, highly organized, and proactive. This position supports the implementation of social media strategies and campaigns across multiple platforms for several retail locations for the Company.

Key responsibilities include daily content scheduling, community interaction, content organization, and trend monitoring. The ideal candidate has a strong interest in the cannabis and/or health/wellness industries, stays current on social media trends, and enjoys crafting clever, compelling content.

This role requires full-time work onsite in our office in Concord, CA. The typical schedule for this role will be Monday-Friday, 8:30am to 5:00pm – with occasional evenings and weekends required for special events.

Pay range: $68,000 - $75,000 annual salary, depending on skills and experience

Key Responsibilities

• Work with Marketing Director to plan and schedule social media content across multiple platforms; manage a social content calendar and ensure deadlines are met.

• Create or support the production of social-first content (images, videos, Reels, GIFs, polls).

• Collaborate with cross-functional teams (marketing, retail) to support creation of content and marketing initiatives.

• Help respond to comments and messages, escalating as needed, and support community engagement strategies.

• Help assess performance of social media content initiatives and adjust strategies as needed for optimal impact; monitor trends, competitors, and platform updates to inform strategy.

• Assist in asset management and documentation for all digital campaigns; organize and securely store all assets in Google Drive.

• Support live activations, campaign launches, or special events as needed (occasionally during weekends or evenings).

• Support SMS campaign preparation efforts with aligned content strategies.
  
  
  

Qualifications:

• Desired, but not required: Bachelor’s degree in Communications, Marketing, or a creative field

• Minimum 2 years of professional experience managing social media or working in a creative role

• Excellent writing and editing skills with the ability to adapt tone and style

• Detail-oriented, especially with grammar and consistency in brand voice

• Proficient in various social media platforms, available tools, scheduling features, etc.

• Comfortable creating basic digital content (e.g., Canva, CapCut, Adobe Express)
  
  

Other Misc. Requirements:

• Must be 21 years of age

• Selected candidate will be required to complete a post offer, pre-employment background check.

• Professional, tidy appearance and good personal hygiene 

• Must have open availability to work Monday through Sunday.

• Must be able to accommodate scheduling expectations including weekend, evening, and holiday shifts and store location assignments

• Must be a U.S. citizen or a foreign citizen authorized to legally work in the United States

Benefits:

• 401(k)

• All full-time employees are eligible for PTO and Medical, Dental, and Vision benefits. 

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including sexual orientation and gender identity), national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state or local law.

Salary : $68,000 - $75,000