What are the responsibilities and job description for the product demonstration specialist position at Empire Division?
Company Description Rainbow Empire Division, Inc. is an independent distributor of Rainbow home-cleaning systems serving Syracuse and communities across Central New York. The organization connects customers with innovative, water-based home-cleaning technology through personalized product demonstrations, education, and ongoing support. Team members focus on delivering a professional customer experience while building skills in communication, sales, and leadership. Empire Division offers structured training, hands-on coaching, and clear advancement opportunities to help independent representatives grow their careers. The company is dedicated to creating opportunity and building futures for motivated individuals.
Role Description The Product Demonstration Specialist is a contract role based in Syracuse, NY, with a hybrid work arrangement that combines on-site customer visits and some work from home. In this role, the specialist conducts in-home and on site demonstrations of Rainbow home-cleaning systems, clearly explaining product features, benefits, and proper usage. Responsibilities include engaging prospective customers, answering product-related questions, and guiding individuals through the decision-making process in a professional and ethical manner. The role involves scheduling and confirming appointments, following up with leads, maintaining accurate records of demonstrations and customer interactions, and collaborating with the team to refine messaging and demonstration techniques. The specialist also participates in training sessions, applies coaching feedback, and supports ongoing customer education and service after the demonstration.
Qualifications
- Experience as a product specialist or in a similar role, with the ability to understand and clearly demonstrate technical product features.
- Strong analytical skills to assess customer needs, adapt demonstrations, and track performance metrics.
- Excellent communication skills, including active listening and clear, engaging presentation abilities.
- Customer service skills focused on building trust, handling questions, and providing a positive, professional experience.
- Sales skills, including prospecting, lead follow-up, and consultative selling, while maintaining integrity and compliance with company guidelines.
- Comfort working in a hybrid environment, including in-home visits and remote communication, with reliable transportation for local travel.
- Ability to work independently under a contract arrangement, manage time effectively, and meet agreed-upon performance expectations.
- High school diploma or equivalent required; prior experience in direct sales, demonstrations, or retail customer engagement is preferred.