What are the responsibilities and job description for the Marketing Report & Data Analyst position at Empire Access?
Empire Fiber Internet is seeking Marketing Reporting & Data Analyst in a hybrid position: Prattsburgh, NY
Empire Fiber Internet is seeking a data-driven Marketing Analyst to help accelerate customer growth, improve market penetration, and support ARPU performance across both new and established markets.
This role goes beyond reporting—you will analyze performance, uncover insights, and support decision-making that drives subscriber growth and marketing effectiveness. You’ll work closely with Marketing, Sales, and Customer Operations to identify what’s working, what’s not, and where we can win.
Why Marketing Professionals Choose Empire Access
- Comprehensive Health Insurance: Medical, Dental, Vision, and additional Supplemental lines of coverage.
- Employee discounts: Discounts on Empire Access services and products for eligible employees.
- Employee Assistance Program.
- Competitive pay rates with opportunities for growth.
- Retirement Plan- 401k plan with up to a 6% company match to help you save for the future.
- Paid Time Off: Generous paid time off such as vacation, sick, holidays, floating holidays, personal time.
- Employees also get their birthday off each calendar year.
- Employees dependents under the age of 18 get a birthday card and a $25.00 check each calendar year during the month of their birthday.
- Training programs and Career advancements.
- Employee Recognition “Kudos” Program
- Years of Service recognition.
- Annual Employee Summer Picnic and Holiday Party, Employee Appreciation Days, and a casual working environment.
What You’ll Do
- Market Penetration: Identify opportunities to increase adoption in targeted neighborhoods and segments
- Marketing Effectiveness: Improve campaign performance and channel ROI
- Customer Growth: Support acquisition strategies with data-backed insights
- ARPU Support: Provide analysis on offers, promotions, and customer mix
- Analyze subscriber growth, penetration trends, and campaign performance across markets
- Identify underperforming areas and high-opportunity segments
- Support development of targeted marketing strategies with data insights
- Track and report on performance of digital, direct mail, and field marketing campaigns
- Assist in evaluating channel effectiveness and cost per acquisition (CPA)
- Support A/B testing and help measure results of campaigns and offers
- Segment customers and prospects based on demographics, behavior, and adoption patterns
- Analyze drivers of acquisition, early-life churn, and retention
- Monitor competitor activity and provide basic market intelligence insights
- Build and maintain dashboards and reports in Power BI, Tableau, or Excel
- Ensure data is accurate, consistent, and actionable for stakeholders
- Translate data into clear summaries and recommendations
- Partner with Marketing, Sales, and Customer Experience teams to support initiatives
- Provide data and insights to improve campaign execution and field performance
- Assist in tracking KPIs and maintaining reporting consistency across teams
Who Thrives in This Role
- People with Proficiency with Excel and SQL, and visualization tools like Tableau; CRM experience a plus.
- People with Strong analytical, quantitative, and problem-solving abilities with a focus on accuracy and attention to detail.
- People who have the Ability to identify trends, patterns and communicate with team to drive actionable insights and outcomes.
- People with Effective communication skills to deliver insights and recommendations to technical and non-technical audiences.
- People with Knowledge of FTTH operational metrics, including installation rates, service adoption, and churn, is highly desirable.
Basic Qualifications
- 2-4 years’ experience in marketing data analysis or business intelligence, preferably in telecommunications or broadband services.
Compensation
Pay Range: $22.00-$30.00
Work Environment
Prolonged periods of sitting at a desk and working on a computer. Ability to lift-up to 20 pounds at a time. Occasional on-site visits or attendance at industry events may be required
About Empire Fiber Internet
Empire Fiber Internet is one of the fastest-growing fiber optic Internet providers in the United States. Our award-winning network delivers ultra-fast Internet, TV, and phone services to residential and business customers, helping communities stay connected with reliable, future-ready technology.
Empire Fiber is an equal opportunity employer.
Salary : $22 - $30