AI‑Powered Search & Content Optimization Lead

Empathy is on a mission to build a more resilient world by helping people everywhere plan for and deal with life’s toughest moments. Our award-winning flagship loss support product, powered by tech and driven by purpose, provides clarity and confidence by guiding individuals through all the tedious and time-consuming tasks associated with loss. Combining tech and human touch, we make it possible for people to focus on what truly matters while supporting them through the logistics and emotions that follow. Our second product, Empathy LifeVault was designed to create a new standard in legacy and estate planning that’s intuitive, secure, and educational, with the ability to generate, organize, and store legal documents with extreme ease.

Through partnerships with leading insurers, forward-looking financial institutions, and innovative employers, we’ve expanded access to Empathy to over 45 million covered lives across North America. And we’re just getting started, which is where our team comes in.

Our team is passionate, empathetic, and dedicated to getting world-class products in the hands of those dealing with emotionally charged and logistically hard moments of crisis, and to partnering with industry leaders to bring Empathy to the masses. We work collaboratively to identify pain points and design elegant solutions for users and partners alike. We aim to move the industry and cultural expectations of supporting people through life’s hardest moments forward.

About The Role

The AI‑Powered Search & Content Optimization Lead drives visibility and audience engagement through a modern, AI‑powered approach to search and content. This role combines deep SEO and emerging AEO expertise with generative AI fluency to ensure that our brand, content, and insights surface across both traditional search engines and AI‑driven discovery platforms. The person will also have a strong understanding of how to rapidly create and optimize content at scale for use across Marketing channels, ensuring efficiency, consistency, and measurable impact.

In this role you will:

• Lead the strategy and execution for organic visibility and audience growth across search (SEO) and AI answer engines (AEO).
• Research, test, and implement optimization tactics for AI‑driven search and discovery experiences.
• Write, edit, and publish high‑quality content (web, blog, guides, thought leadership, etc.) aligned with SEO, AEO, and brand strategy — using AI tools to enhance speed and relevance.
• Develop scalable content processes and frameworks that enable efficient creation, optimization, repurposing, and distribution across multiple channels.
• Build and manage an AI‑assisted content workflow, identifying best‑in‑class tools to support ideation, outlining, writing, and performance analysis.
• Collaborate with cross‑functional stakeholders (demand gen, brand, product marketing) to align content with audience needs and company goals.
• Define and maintain performance metrics — track search visibility, engagement, and conversion to continually improve results.
• Stay ahead of industry changes in generative search, multimodal AI, and evolving user behavior to guide marketing strategy.
  
  

Requirements:

• 6 years of experience in SEO strategy and execution, with a strong understanding of content, analytics, and broader digital marketing
• Proven track record of writing, editing, and publishing content that drives measurable search and engagement performance.
• Deep knowledge of SEO and AI‑search (AEO) best practices, with curiosity to experiment as platforms evolve.
• Highly skilled at using AI tools (e.g., ChatGPT, Gemini, Claude) for research, content creation, and optimization.
• Proficient in SEO and analytics platforms (Google Search Console, Semrush, Ahrefs, GA4, etc.).
• Excellent communicator with strong editing, storytelling, and organizational skills, maintaining high editorial standards while producing content at scale.
• Self‑starter mindset — comfortable owning both strategy and execution in a dynamic, hands‑on environment.
  
  

The salary for this position ranges between $135,000-$155,000, which includes base salary and variable components. This is decided based on many factors, including but not limited to: skills, qualifications, and geographic location. In addition to base salary, we are proud to offer stock options in the company and a competitive benefits package.

To support our employees, we offer comprehensive benefits both in and out of the office. These include premium healthcare, comprehensive paid time off, and flexible parental leave. Our bereavement care includes premium access to the Empathy platform and support for employees and their families. We support financial wellness with a company-sponsored 401(k) plan and up to a 4% employer match, along with competitive stock options. With annual retreats, team lunches for our NYC office, and a remote employee stipend, we prioritize spending time together and investing in our people. We hope you will want to join our exceptional team!