What are the responsibilities and job description for the Senior SEO Strategy Manager position at Emory Healthcare?
Overview
Be inspired. Be rewarded. Belong. At Emory Healthcare.
Benefits
At Emory Healthcare we fuel your professional journey with better benefits, valuable resources, ongoing mentorship and leadership programs for all types of jobs, and a supportive environment that enables you to reach new heights in your career and be what you want to be. We provide:
Description
The Senior SEO Strategy Manager is responsible for leading enterprise search engine optimization (SEO) strategy in support of organizational growth, digital visibility, and reputation management initiatives.
This role serves as the most senior individual contributor within SEO, providing strategic direction, advanced technical expertise, and executional oversight across owned digital properties.
This position develops, implements, and optimizes comprehensive SEO strategies aligned with integrated search and reputation priorities, ensuring alignment with organizational goals and performance objectives.
The Senior SEO Strategy Manager partners closely with digital marketing, web development, content strategy, analytics teams, and external agency partners to drive performance, enhance user engagement, and improve organic search visibility.
SEO Strategy And Execution
Minimum Required Qualifications
Environmental Factors: Work is performed in an office or remote environment with extensive computer use and collaboration across teams. May involve working with multiple stakeholders, tight deadlines, and evolving digital priorities.
JOIN OUR TEAM TODAY! Emory Healthcare (EHC), part of Emory University (EUV), is the most comprehensive academic health system in Georgia and the first and only in Georgia with a Magnet® designated ambulatory practice. We are made up of 11 hospitals-4 Magnet® designated, the Emory Clinic, and more than 425 provider locations. The Emory Healthcare Network, established in 2011, is the largest clinically integrated network in Georgia, with more than 3,450 physicians concentrating in 70 different subspecialties.
Additional Details
Emory is an equal opportunity employer, and qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by state or federal law.
Emory Healthcare is committed to providing reasonable accommodations to qualified individuals with disabilities upon request. To request this document in an alternate format or to request a reasonable accommodation, please contact Emory Healthcare’s Human Resources at careers@emoryhealthcare.org . Please note that one week's advance notice is preferred.
Be inspired. Be rewarded. Belong. At Emory Healthcare.
Benefits
At Emory Healthcare we fuel your professional journey with better benefits, valuable resources, ongoing mentorship and leadership programs for all types of jobs, and a supportive environment that enables you to reach new heights in your career and be what you want to be. We provide:
- Comprehensive health benefits that start day 1
- Student Loan Repayment Assistance & Reimbursement Programs
- Family-focused benefits
- Wellness incentives
- Ongoing mentorship, development, and leadership programs
- And more
Description
The Senior SEO Strategy Manager is responsible for leading enterprise search engine optimization (SEO) strategy in support of organizational growth, digital visibility, and reputation management initiatives.
This role serves as the most senior individual contributor within SEO, providing strategic direction, advanced technical expertise, and executional oversight across owned digital properties.
This position develops, implements, and optimizes comprehensive SEO strategies aligned with integrated search and reputation priorities, ensuring alignment with organizational goals and performance objectives.
The Senior SEO Strategy Manager partners closely with digital marketing, web development, content strategy, analytics teams, and external agency partners to drive performance, enhance user engagement, and improve organic search visibility.
SEO Strategy And Execution
- Develop and execute enterprise-level SEO strategies aligned with organizational growth, digital visibility, and reputation management goals
- Manage keyword strategy, on-page and off-page optimization, and content alignment to improve organic search performance. Support website migrations, enhancements, and technical initiatives to ensure SEO best practices are maintained
- Conduct technical SEO audits and implement recommendations related to site architecture, indexing, crawlability, and performance.
- Ensure adherence to SEO best practices across HTML, CSS, JavaScript, and structured data (schema markup)
- Partner with web development teams to optimize site performance, accessibility, and search engine compliance
- Analyze SEO performance metrics using tools such as Google Analytics, Google Search Console, and other SEO platforms
- Identify trends, risks, and opportunities to improve search rankings, traffic, and user engagement
- Develop and deliver reports and dashboards to communicate performance insights and recommendations to stakeholders
- Collaborate with digital marketing, content strategy, analytics, and external partners to align SEO initiatives with broader campaigns
- Serve as a subject matter expert and advisor on SEO trends, algorithm updates, and competitive positioning
- Partner with leadership to support strategic planning, roadmap development, and prioritization of SEO initiatives
- Establish and promote SEO standards, best practices, and governance across digital platforms
- Ensure compliance with accessibility standards and healthcare industry regulations where applicable
- Identify opportunities for continuous improvement and innovation in SEO strategies and tools
- Provide guidance, mentorship, and project-based oversight to junior staff, team members, and external vendors
- Support knowledge sharing and capability development across the organization
- Contribute to a culture of collaboration, accountability, and performance excellence
Minimum Required Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field, or an equivalent combination of education, training, and experience
- Minimum of 7 years of experience in search engine optimization, digital marketing, or a related discipline
- Advanced knowledge of search engine optimization strategies, tools, and best practices - including keyword research, on-page optimization, off-page / link strategy, and content optimization
- Knowledge of technical SEO including site architecture, indexing, crawlability, page performance, Core Web Vitals, and mobile optimization
- Strong analytical skills with hands-on experience using Google Analytics, Google Search Console, and enterprise SEO platforms such as SEMrush, Ahrefs, Moz, Screaming Frog, or BrightEdge
- Working knowledge of HTML, CSS, JavaScript, and structured data / schema markup as they relate to SEO
- Ability to develop and execute enterprise-level SEO strategies across complex, multi-domain environments
- Strong collaboration skills with the ability to work across technical (engineering, web dev) and non-technical (content, creative, marketing) teams
- Excellent written and verbal communication skills, including the ability to present strategic recommendations to senior and executive leadership
- Ability to manage multiple competing priorities and deliver results in a fast-paced environment
- Master's degree in Marketing, Communications, Business, or related field Experience
- Experience in a digital marketing or SEO agency environment; experience within healthcare, academic medical centers, or highly regulated industries
- Advanced technical SEO expertise including schema markup, page performance optimization, Core Web Vitals, and code-level recommendations (HTML, CSS, JavaScript, rendering)
- Experience supporting large-scale websites, domain migrations, consolidations, or multi-domain environments
- Familiarity with reputation management, local SEO, and integrated search strategies (paid organic)
- Experience with AI-driven search optimization (generative engine optimization, AI Overviews, LLM-based search visibility)
- Familiarity with healthcare marketing compliance considerations (HIPAA, ADA/WCAG accessibility, state advertising regulations)
- Experience working with or managing external SEO agency partners
- Familiarity with content management systems and enterprise analytics platforms such as Piwik Pro, Adobe Analytics, or similar
- SEO-related certifications (e.g., Google Analytics Certification, SEMrush Academy, Moz Academy).
Environmental Factors: Work is performed in an office or remote environment with extensive computer use and collaboration across teams. May involve working with multiple stakeholders, tight deadlines, and evolving digital priorities.
JOIN OUR TEAM TODAY! Emory Healthcare (EHC), part of Emory University (EUV), is the most comprehensive academic health system in Georgia and the first and only in Georgia with a Magnet® designated ambulatory practice. We are made up of 11 hospitals-4 Magnet® designated, the Emory Clinic, and more than 425 provider locations. The Emory Healthcare Network, established in 2011, is the largest clinically integrated network in Georgia, with more than 3,450 physicians concentrating in 70 different subspecialties.
Additional Details
Emory is an equal opportunity employer, and qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by state or federal law.
Emory Healthcare is committed to providing reasonable accommodations to qualified individuals with disabilities upon request. To request this document in an alternate format or to request a reasonable accommodation, please contact Emory Healthcare’s Human Resources at careers@emoryhealthcare.org . Please note that one week's advance notice is preferred.