Marketing Manager, New Clinic Opening

We are searching for a Marketing Manager, New Clinic Openings & Local Marketing Activation to drive the success of our wellness client's new clinics by leading marketing activities from pre-opening through maturity. This role ensures each new location launches with strong community awareness to conversion, early patient trial, and membership momentum , and a repeatable framework for growth.

As part of the Marketing team, this person collaborates across Operations, Finance, and Clinic Staff to bring new clinics to life by building local brand awareness, driving foot traffic, bringing in new patients, aligning execution, and turning insights into real-time, scalable actions.

Core Role Responsibilities

New Clinic Ramp & Local Activation

• Lead all pre-opening and launch marketing initiatives, including digital, grassroots, and in-market activations.
• Build and manage local marketing calendars to generate awareness, drive patient volume, and accelerate membership ramp.
• Coordinate all local signage and in-clinic collateral, ensuring brand consistency, timely production, and high-quality execution.
• Partner with the marketing team to localize creative and messaging for each market while maintaining visual and voice alignment with brand standards.
• Create KPIs and analyze market-level performance data (awareness, acquisition, conversion, retention) to identify key drivers of success and opportunities for optimization.
• Create market and partnership lists to support targeting, outreach, and promotional planning. Show return on investment.

Paid Media & Performance Collaboration

• Work with the marketing and media teams to support budget allocation, campaign setup, and performance reporting for new clinic launches.
• Review campaign dashboards, share insights, and recommend adjustments to optimize spend and conversion performance.

Community Partnerships & Outreach

• Build relationships with local fitness studios, wellness partners, and community organizations.
• Negotiate cross-promotional partnerships and sponsorships to expand the brand’s local footprint.
• Work with the Social Lead to coordinate local influencer and ambassador activations, leveraging user-generated content (UGC) for authenticity and reach.

Membership Growth

• Lead pre-opening membership campaigns, including digital funnels, referral programs, and local outreach.
• Collaborate with Wellness Coordinators (WCs) by providing scripts, training, and promotional support for new offers and events.
• Partner with the marketing team to deploy email and SMS lifecycle campaigns that drive re-bookings, reviews, and memberships.
• Use data to guide offer strategies, including when to extend or expire based on conversion performance.

Grand Openings & Events

• Plan and execute grand opening events, media coverage, and community activations that drive awareness and early adoption.
• Manage signage, collateral, and events.
• Serve as the marketing point of contact on-site during opening week to ensure coordinated execution and brand alignment.

Reviews & Reputation

• Provide reporting on review quantity and quality for new clinics, tracking progress and trends.
• Support Operations and Clinic Staff with review scripts, training, and tactics to encourage positive feedback and increase review volume.

Cross-Functional Collaboration & Leadership

• Partner with Operations to align staffing, readiness, and patient experience with marketing activations.
• Collaborate with Finance and Marketing Leadership on budget management and ROI analysis.
• Act as an internal ambassador for local marketing excellence, influencing clinic teams through consistent communication, training, and hands-on support.
• Capture and share best practices and lessons learned to strengthen future openings and drive scalable growth.

Qualifications And Required Skills

• 4 years of experience in multi-unit wellness, fitness, or retail marketing.
• Proven success in pre-opening, local marketing, and community partnership development.
• Experience working with paid media, creative, and analytics teams to drive performance.
• Strong understanding of marketing tools and platforms, such as Google Ads, Meta Ads Manager, HubSpot, and CRM dashboards.
• Excellent project management and organizational skills, able to manage multiple openings simultaneously.
• Data-driven mindset with the ability to interpret insights and act on them quickly.
• Strong interpersonal and communication skills with both internal teams and external partners.
• Willingness to travel up to 40-50% to support openings across California and future markets.

Physical Requirements

• Ability to sit at a desk for prolonged periods
• Ability to stand for prolonged periods of time if needed
• Must be able to traverse the entire facility
• Must be able to lift up to 15 pounds at times

The salary range for this role is $85,000 - $95,0000 per year. Bonus eligible.