Assistant Store Director

Job Description

Assistant Store Director

Location: Tuscaloosa, AL

Position Overview

The Assistant Store Director partners closely with the Store Director to lead all aspects of store performance, team development, and customer experience. This is a hands-on leadership role for someone who thrives on the sales floor, builds authentic relationships, and takes pride in delivering an elevated, service-driven retail experience.

Key Responsibilities

Customer Experience & Brand Representation

• Cultivate an environment of authentic customer connection through every interaction
• Act as a brand ambassador with exceptional knowledge of the Tom Beckbe product line
• Discover customer needs and deliver thoughtful, personalized solutions
• Support all customer service needs including returns, exchanges, and issue resolution
  
  

Leadership & Team Development

• Support recruiting, hiring, and training of retail associates
• Lead by example on the floor, setting the standard for service, selling, and professionalism
• Provide ongoing coaching and feedback to drive individual and team performance
• Step in to lead the store in the absence of the Store Director
  
  

Sales & Business Performance

• Drive store sales through active selling, clienteling, and team leadership
• Support execution of sales goals and key performance metrics
• Help identify opportunities to improve conversion, units per transaction, and customer retention
  
  

Operations & Inventory

• Assist in managing daily store operations including scheduling, merchandising, and store standards
• Monitor inventory levels and partner with corporate and warehouse teams to plan for future needs
• Ensure the store consistently reflects premium brand standards
  
  

Community & Events

• Support execution of in-store events and local partnerships
• Help establish the store as a meaningful presence within the local community
  
  

Qualifications

• 3–6 years of retail, apparel, or customer service experience
• Strong leadership, sales, and customer service skills
• Highly organized with strong attention to detail and follow-through
• Proactive, self-starter with an independent work ethic
• Ability to work a flexible schedule, including weekends
• High School Diploma required (College Degree preferred)
• Alignment with the Tom Beckbe brand and lifestyle