What are the responsibilities and job description for the Director, Membership position at Emergency Nurses?
GENERAL SUMMARY
The Director, Membership is responsible for vision, strategy and implementation as it relates to membership growth and retention. The Director will be responsible for the member value proposition, maximizing data analytics to inform development, and planning and delivery of ENA membership engagement through various channels to promote ENA’s offerings and value proposition.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Lead the development and execution of membership acquisition, engagement, and retention strategies, ensuring alignment with organizational goals and member needs.
- Define and continuously evolve a compelling member value proposition, using data-driven insights and innovative practices to enhance loyalty and satisfaction.
- Leads a cross-functional membership team with marketing, education, IT, finance, and customer service to drive program growth through acquisition and retention.
- Partner with Marketing to create and measure effectiveness of targeted messaging, materials, and campaigns that promote programs, events, and organizational value to current and prospective members.
- Develop and maintain strong partnerships with state and chapter leaders to advance localized engagement and membership growth strategies.
- Build and nurture relationships across all membership segments to promote inclusion, engagement, and sustained growth.
- Oversee membership operations, including strategic planning, budget development, project timelines, and vendor management, ensuring alignment with performance goals.
- Track and analyze membership data and trends, producing regular dashboards and reports to evaluate recruitment, retention, and overall program effectiveness.
- Coach, mentor and develop staff, including overseeing new employees onboarding and providing career development planning and opportunities. Collaborates with Human Resources for recruitment, retention, and performance management of staff.
- Contributes to the workplace culture that is consistent with the association’s culture statement and emphasizes the mission, vision, and values of the organization.
- Displays a high level of accountability, taking responsibility for individual actions and the impact on the organization. Views oneself as a reflection of the organization by following through on commitments and accepting ownership.
- Performs additional related duties as required or assigned.
QUALIFICATIONS
Required:
- Bachelor’s degree in business, Marketing or related field
- Minimum of 10 years’ experience in Membership
- Minimum of 5 years management experience
Desired:
- Project management experience
- Association experience
- Experience managing programs with models similar to membership or subscription-based offerings - such as loyalty programs, affinity programs, or other recurring engagement models.
KNOWLEDGE, SKILLS, AND ABILITIES
- Exceptional organizational skills and ability to work under pressure
- Ability to prioritize multiple and varied tasks within established deadlines
- Demonstrated expertise in membership including revenue growth.
- Experience with task forces, committees, and working with Board members
- Knowledge of marketing (direct and digital), business analytics, forecasting, and scheduling
- Strong verbal and written communication skills
- Excellent collaborative and interpersonal skills
- Detail-oriented
- Team-oriented and ability to work independently
- Computer proficiency in Microsoft Suite of Products
PHYSICAL DEMANDS
Nature of work requires an ability to operate standard business office equipment. Requires ability to communicate verbally and in writing in an exchange of information; collect, compile and prepare work documents; set-up and maintain work files.
WORKING CONDITIONS
Majority of work is performed in a general office environment. Occasional travel may be required.
Salary : $129,000 - $145,000