What are the responsibilities and job description for the Social Media & Influencer Growth Manager position at eMeals?
Role Summary
We’re looking for a Social Media & Influencer Growth Manager who thrives where short-form video, AI-powered tools, and data-driven insights meet. In this role you will publish 3-5 engaging TikTok and Instagram Reels each day, guide and support 20–30 micro-creators each quarter, and dedicate one day a week to social DMs and email so our content answers real customer questions. Our culture values curiosity, respect, and continuous learning—everyone’s ideas are welcome and heard.
Core Responsibilities
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Short-Form Content Engine (AI-Assisted) – Ideate, script, film, edit, and post 3–5 TikTok/IG Reels daily. Leverage Gen-AI tools (e.g., ChatGPT, Opus Clip, Adobe Firefly) to scale output efficiently while maintaining quality, and build a reusable template library for hooks, captions, and thumbnails.
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Influencer Program & AI Discovery – Identify, brief, and collaborate with 20–30 micro-creators each quarter through platforms like Modash AI and Insense. Automate agreements and performance tracking with Zapier/Make (or equivalent) feeding a shared Notion dashboard.
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Community Care – Own social DMs and email support one day per week. Surface FAQs with AI summarization and transform them into fresh content within 24 hours, maintaining an average first-response time under two hours.
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Growth Analytics & Experimentation – Build weekly dashboards (GA4, TikTok Analytics, Supermetrics) with GPT-based anomaly alerts. Run A/B tests on hooks, captions, and posting cadence; apply predictive models to prioritize experiments responsibly.
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Automation Champion – Design no-code workflows (e.g., Gumloop, Lindy, Make.com) that syndicate posts, tag influencer UGC, and organize creative assets—reducing repetitive manual tasks and empowering the team to focus on high-impact work.
Qualifications
- 1–3 yrs hands-on TikTok/IG short-form creation (≥ 50 portfolio videos) plus demonstrable use of AI tools (ChatGPT, Opus Clip, ElevenLabs, Firefly) for ideation or editing.
- Experience managing influencers or UGC creators—including AI-assisted prospecting & performance dashboards.
- Comfort building no-code automations in Zapier or Make.com to streamline content inspiration, operations, and workflows
- Data-savvy: can interpret view-through, save/share rates, and influencer CPA to iterate rapidly.
- On-camera confidence, bias for action, and growth mindset.
- Bonus: Paid social boosting, Canva/Figma motion graphics, and prior work in food, fitness, or mom-life niches.