What are the responsibilities and job description for the Marketing Specialist position at Embrava?
About the Role
We're looking for a Marketing Specialist to join our growing team and own a critical piece of our marketing engine: email campaign and written marketing copy. You'll craft compelling campaigns, manage our contact database, and help ensure the right messages reach the right people at the right time. This role is perfect for someone who thinks strategically about audiences, and geeks out on open rates.
What You'll Do
- Be an integral day-to-day partner to the Director of Marketing, staying plugged into active projects, tracking timelines, following up on deliverables, and helping keep the department running smoothly
- Own email marketing end-to-end, from ideation and copywriting to scheduling, deployment, and performance analysis
- Write clear, engaging, on-brand emails, press releases, articles, etc. for campaigns, product announcements, nurture sequences, event promotions, and more
- Manage and segment our contact list to ensure personalized, relevant outreach across different audience types (prospects, partners, customers)
- Write technical marketing copy for product pages, sales assets, one-pagers, and campaigns — translating complex workplace tech into clear, compelling language that resonates with buyers
- Manage multiple marketing projects simultaneously, tracking timelines, following up on deliverables, and keeping initiatives moving across stakeholders
- Be an integral day-to-day partner to the Director of Marketing, staying plugged into active projects, tracking timelines, following up on deliverables, and helping keep the department running smoothly
- Collaborate cross-functionally with sales, product, leadership, and graphics to bring campaigns and assets to life.
- Support broader marketing initiatives including content creation, social media, and event promotion as needed
What You Bring
- 2 years of experience in a marketing role, with hands-on email marketing experience
- Exceptional written communication skills. You write with clarity, personality, and purpose, and have a knack for translating complex ideas into simple, digestible copy that clearly communicates value
- Hands-on experience with Salesforce and Marketing Cloud, and comfort working within the Microsoft 365 / Teams ecosystem (Outlook, Teams)
- Experience with other CRMs and marketing automation platforms is a plus
- Familiarity with ZoomInfo or similar prospecting tools for building targeted lead lists
- Strong understanding of list segmentation, audience targeting, and email best practices
- An eye for design. You understand what makes marketing materials (emails, printed assets, decks, and more) look polished and professional, and can partner effectively with our Creative Marketing Designer to bring that vision to life
- A sharp attention to detail and a commitment to excellence
- Ability to manage multiple projects in a fast-paced environment
- Comfort writing about technical products
- Familiarity with workplace technology, smart office, or B2B SaaS space is a strong plus
- Low ego, high agency. You take ownership, move fast, collaborate openly, and take initiative.
- AI-forward mindset
Why Embrava
- Be part of a passionate, close-knit team shaping the future of intelligent workplaces
- Work on products that make a real difference in how people experience their workday
- Collaborative culture that values creativity, initiative, and big ideas
- Competitive compensation and benefits
- Embrava is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.