What are the responsibilities and job description for the Marketing Automation Specialist position at Embrace Pet Insurance?
We are seeking a Marketing Automation & Data Specialist to join our growing marketing team and manage the technical aspects of our email and SMS marketing campaigns. You will be responsible for the setup, management, and optimization of automated journeys, audience segmentation, and data-driven marketing initiatives.
Summary of Essential Job Duties
- Set up and manage SMS journeys, ensuring timely delivery and optimal user experience.
- Manage email campaign schedules, triggers, and automations using marketing automation platforms.
- Develop and maintain audience lists and perform advanced segmentation for targeted messaging.
- Build and execute SQL queries for data retrieval and manipulation, ensuring accurate and up-to-date information for marketing campaigns.
- Set up, manage, and utilize data extensions for personalized marketing.
- Implement and integrate APIs with marketing automation tools to ensure smooth data flow and communication between systems.
- Develop, monitor, and optimize lead scoring and engagement tier models to improve campaign effectiveness and lead quality
Requirements
- 3 years of proven experience in marketing automation and data management, preferably within a marketing team or agency environment.
- Strong knowledge of marketing automation platforms, SMS marketing tools, and the technology that supports them.
- Salesforce Marketing Cloud experience preferred but not required.
- Experience with SQL query building, data manipulation, and data extensions.
- Familiarity with APIs and their implementation in marketing systems.
- Experience in implementing lead scoring and engagement models for marketing campaigns.
- Excellent analytical and problem-solving skills, with a focus on data-driven decision-making.
- Strong attention to detail and the ability to manage multiple projects simultaneously.
- Excellent communication and collaboration skills, with the ability to work effectively across teams.
Benefits
- 401(k)
- Dental insurance
- Disability insurance
- Health insurance
- Paid time off
- Parental leave
- Tuition reimbursement
- Vision insurance
- Work from home
Equal Employment Opportunity Commission (EEOC) Disclosure:
Embrace Pet Insurance is an equal-opportunity employer committed to fostering an inclusive and diverse work environment. In accordance with applicable federal, state, and local laws, we do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, age, national origin, ancestry, marital status, pregnancy, genetic information, physical or mental disability, veteran or military status, or any other protected characteristic under applicable law. Our hiring decisions are solely based on merit, qualifications, and the needs of the business. We are dedicated to ensuring a fair, reciprocal, and positive work experience for all employees, and we encourage applications from individuals with diverse backgrounds, perspectives, and abilities. If you have any questions regarding our equal employment opportunity policy, please contact the Human Resources department or an appropriate representative within the company. Additionally, if you require reasonable accommodations during the application process or while working as an employee, please submit a written request to the Human Resources Department. We take our commitment to equal employment opportunity seriously and strive to create a respectful and inclusive work environment for all team members.
