What are the responsibilities and job description for the VP, Insights position at emarketer?
EMARKETER is a subsidiary of Axel Springer SE, a family-owned transatlantic media company headquartered in Berlin and New York. Axel Springer's guiding principles – first articulated as The Essentials by founder Axel Springer in the aftermath of World War II – remain a cornerstone of the company’s foundation today. Learn more about Axel Springer.
We’re hiring a Vice President, Insights to join our Content and Insights team at EMARKETER.
The Role and Team:
The VP, Insights leads EMARKETER’s long-form analyst desks, setting the vision and standards for industry-leading research across advertising, media, and commerce. This role is responsible for ensuring content delivers clear customer value through actionable insights, comparative analysis, and strong storytelling. Partnering closely with Edit, Data Products, Marketing, Product, Media, and Sales, the VP, Insights elevates the impact of EMARKETER’s research across the industry.
This is a hybrid role based out of our New York City office, with regular in office expectations.
Applicants must be authorized to work in the United States without visa sponsorship now or in the future and be within commuting distance of our New York City office. Relocation assistance is not available.
The Ideal Candidate Is:
- A strategic content leader: You set a clear, customer-first vision for research that aligns with business priorities and market needs.
- A talent developer: You build, coach, and elevate teams of analysts into trusted, visible industry experts.
- An influential communicator: You are the voice of EMARKETER, representing our long-form coverage in the market with clients, prospects, and at industry events.
- A structured and analytical thinker: You bring rigor to content architecture, data interpretation, and decision-making.
- A change-driver and innovator: You are energized by improving how work gets done, including the thoughtful use of AI to enhance research quality and efficiency.
Key Responsibilities:
- Lead the end-to-end long-form content strategy, ensuring reports are built for maximum client utility and relevance.
- Guide the evolution toward high-value, customer-centric research with clear comparisons and actionable recommendations.
- Align analyst coverage and resources to priority market segments and customer use cases.
- Own and contribute to flagship, cross-functional research initiatives and high-impact reports.
- Build and manage a high-performing team of analysts, developing both established voices and emerging talent.
- Oversee analyst workflows and capacity across research, media engagement, and client advisory.
- Drive adoption of AI-enabled tools and processes to improve research efficiency and maintain high quality standards.
- Collaborate closely with Edit, Data Products, and cross-functional partners to maximize the business impact of EMARKETER content.
Desired Skills & Experience:
- Leadership experience within research, media, insights, or management consulting environments.
- Demonstrated success managing and developing teams of analysts or subject matter experts.
- Deep understanding of advertising, marketing, media, or commerce industries.
- Strong ability to interpret data, develop insights, and tell compelling data-driven stories.
- Comfort presenting thought leadership to senior audiences, clients, and at industry events.
- Advanced proficiency in PowerPoint for executive storytelling and Excel for data analysis.
- Practical experience with, or strong curiosity about, AI-driven research and productivity tools.
Salary & Benefits:
- Base salary: $240,000–$260,000, dependent on skills, experience, and competencies.
- Additional performance-based compensation available (details discussed during interview process)
- Unlimited PTO, 10 paid holidays, and 16 weeks of parental leave
- Comprehensive medical, dental, and vision insurance plans
- Matched and vested 401k plan
- Access to resources for financial planning guidance, family planning services, mental health support, and Employee Assistance Programs
- Additional benefits include commuter benefits, phone reimbursement, gym membership discounts, and more
US pay range
$240,000 - $260,000 USD
What We Value
Our people are the foundation of our success. Guided by our values, we:
- Serve Our Clients: We prioritize their needs to deliver excellence in our products and services.
- Work as One Team: We collaborate with trust, accountability, and transparency.
- Innovate and Adapt: We foster curiosity, resilience, and fearless exploration of new ideas.
- Celebrate Diversity and Inclusion: We embrace a diverse, inclusive environment where all voices are valued and respected.
Please note that for all positions at EMARKETER, there is an exercise component specific to the role to reduce selection bias in our recruiting process and test how you apply knowledge.
Salary : $240,000 - $260,000