Product Marketer

About Uluru

Uluru is creating a real-time service/tool that supports and empowers individual students in gaining agency and motivation towards pursuing their academic journeys with confidence. We unlock every student's potential for growth and achievement by using technology that focuses on the process of learning to optimize education they are receiving.

Our virtual executive functioning coach guides students as they plan, prioritize, and complete assignments on time, providing always-on support that has historically been available only to students with significant financial means.

Role Overview

We're seeking an experienced Product Marketing Manager to join our growing team. This role will be instrumental in shaping our go-to-market strategy, developing compelling messaging, and building relationships with educational institutions. The ideal candidate will have a deep understanding of the education market and proven success selling into both secondary and higher education institutions.

Key Responsibilities

• Develop and execute comprehensive marketing strategies that position Uluru effectively in the education technology market
• Create compelling messaging and content that clearly articulates our value proposition to different stakeholders (schools, parents, students)
• Build and maintain relationships with education institutions, understanding their needs and decision-making processes
• Design and implement strategies to increase adoption in both secondary and higher education markets
• Collaborate with the product team to gather user feedback and inform product development
• Develop and maintain a deep understanding of our competitive landscape
• Manage marketing campaigns using HubSpot, tracking performance metrics and optimizing for growth
• Create sales enablement materials that help demonstrate Uluru's value to educational institutions
• Collaborate with the team on pricing strategies and partnership opportunities
• Organize and participate in webinars, presentations, and educational events to build awareness

Required Qualifications

• 3 years of product marketing experience, preferably in EdTech or related fields
• Proven track record of selling into educational institutions, with experience in both secondary and higher education markets
• Strong proficiency with HubSpot marketing platform and CRM
• Excellent understanding of education market trends, challenges, and buying cycles
• Exceptional communication and presentation skills, with ability to craft compelling narratives
• Data-driven approach to marketing, with experience analyzing campaign performance
• Bachelor's or Master's degree in Marketing, Education, Business, or related field

Preferred Qualifications

• Experience marketing products related to student success, executive functioning, or learning support
• Knowledge of education purchasing processes and decision-making structures
• Experience with educational LMS integrations and school technology ecosystems
• Background in or understanding of special education, learning differences, or neurodiversity
• Experience developing institutional partnerships with schools
• Familiarity with digital marketing trends in education

What We Offer

• Opportunity to make a meaningful impact on students' academic journeys
• Collaborative work environment with a mission-driven team
• Competitive compensation package
• Professional growth and development opportunities
• Chance to shape marketing strategy for an first of it's kind product addressing the connection of mental health and education.

Salary Range: $75-$95K

At Uluru, we are committed to empowering students while respecting their autonomy. We focus on the process of learning rather than just outcomes, and we value playfulness, science-driven approaches, and agency. If you're passionate about transforming education through technology and helping students build confidence in their academic abilities, we'd love to hear from you!

Application Process

To apply, please submit your resume and a cover letter explaining your interest in Uluru and how your experience aligns with our mission and requirements.

Uluru, Inc. is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.