Marketing Campaign Coordinator

Overview**Use Data to Influence Marketing Strategy!****Growth| Learning | Employee Centric Culture**PTO (holiday, sick, vacation)Medical/Dental/Vision/Life insurance401kHybrid role out of Germantown, WIInternal growth opportunities for the right candidatesResponsibilitiesMaintains inventory of opportunities for each Business Development Representative (BDR).Performs data mining and creates call lists using NetSuite (CRM) and external data source services (ZoomInfo):- Ensures company and contact information is accurate and preciseLoads contacts into the sales marketing automation system (Sales Loft)Aids in cadence development and messaging scripts for BDRAssists with lead page development and content to support new customer acquisitionMonitors the various lead sources and distributes them to the sales team accordingly.Owns the daily and weekly workflow of outbound campaigns and distribution to the sales team.Coordinates campaign launches:- Works with the Sales Manager and Campaign Manager to assist in campaign development including target market and formulation of offer.Coordinates key collateral creation with Marketing for each campaign. Works with technical resources, Content Specialists and Sales to compile Sales support materials including the following:- Initial sales script, supporting resources and objections handlingPre-approach email8-minute deck (PowerPoint slides) to facilitate a sales conversationOther materials (e-book, videos, events) when neededMonitors and manages leads from our partners, this includes SOLIDWORKS, Markforged, Ellison Technologies, and CAMWorks.Provides reporting on each campaign and tracks the lead source of all campaigns for measurement and analysis.Monitors and reports on industry communication and trends, customer and competitor activity, and internal employee engagement.Actively involved in the implementation and tracking of social campaignsQualificationsBachelor’s degree in Business, Communications, Marketing or related field preferredStrong understanding of Sales and Marketing conceptsBasic Marketing analytics experienceExperience with marketing automation systemsCRM (Customer Relationship Management) proficiencyExperience with Google Tag Manager, website, and paid media analyticsUnderstanding of customer data and targeting using customer dataExperience with building and maintaining webformsAnd, of course: Organized and proficient in Time ManagementComfortable using Microsoft Excel and Understanding of Pivot TablesProactive approach, flexibility, productivity, and adaptabilityExcellent verbal and written communication skillsAbility to work under pressure and to handle multiple conflicting prioritiesOrganization skills and detail orientationHigh energy and optimism, team player*GSC is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.*ID:qnkTyx