What are the responsibilities and job description for the Marketing Assistant- Seasonal position at Ellis Park?
The seasonal Marketing Assistant supports with on-going retail, gaming, racing and corporate marketing activities including marketing programs, special events, and campaigns aimed at promoting a consistent and positive image for Ellis Park.
Expectations:
Adhere to Ellis Entertainment, LLC (Ellis) Core Values, and Policies & Procedures.
Act as a role model within and outside the gaming and racing facility.
Maintain a positive and respectful attitude toward guests and fellow team members.
Consistently report to work on time prepared to perform duties of position.
Essential Duties & Responsibilities:
Support the Marketing Manager in coordinating, planning, and developing special events, promotions entertainment and ongoing marketing programs. Contribute to overall work and direction of these events to achieve the goals and objectives of the department.
Maintain intimate knowledge of all aspects of Ellis operations, including Retail, Racing, and Gaming,
Work closely with other departments and coordinate activities in order to successfully develop and reward good customers.
Assist in the developing and distributing marketing calendar.
Ensures high quality and on-schedule production of creative, advertising, and collateral for marketing promotions and events of Corporation, Retail, and Gaming.
Provide accurate and effective verbal and written communication skills.
At all times maintain a courteous, positive, and professional working relationship with all Ellis personnel and the public (e.g., team members, clients and vendors) even when presented with unreasonable demands.
Count money, calculate figures, and amounts
Work under pressure; maintain regular, and punctual attendance including working odd and unusual hours, weekends and holidays.
Assist with gathering gaming market research of competitors.
Assist with development of all printed materials and media productions.
Assist with ongoing public relations activities such as helping to develop new ideas, writing and editing press releases, public service announcements, and other support materials. Copying and collating sending materials and follow–up, logging activities.
Communicate regularly with Marketing Manager about Marketing, Retail and Gaming Department issues.
Types reports, proofread, and produce publications/correspondence without errors and efficiently, and file documents.
Seek out information and make decisions confidently and accurately.
Ensure the proper security and issuance of prizes, cash, and complimentary promotional items.
Maintain up to date knowledge and strictly adhere to the Kentucky Horse Racing Commission rules and regulations, federal controls, and state controls as they relate to the Marketing Department.
At all times maintain a courteous, positive and professional working relationship with all Ellis personnel and the public (e.g., team members, clients and vendors) while exercising tact, courtesy and initiative in handling day-to-day operational issues.
Create and maintain a rich content social media calendar across three platforms. Monitor consumer engagement and maintain Ellis Park branding and values in all social communications.
Work under pressure; maintain regular and punctual attendance including working odd or unusual hours, holidays or weekends.
Maintain creativity, flexibility, and work under pressure.
Maintain strong organizational and communication skills, written and verbal, and time management and planning.
Make analytical and professional decisions confidently and accurately.
Build relationships and loyalty with guests through sincere and meaningful interactions (e.g., learn guests’ names and preferences; connect with them individually and professionally; smile; make eye contact and verbally greet guests from arrival to the property through departure)
Be a team player (e.g., work toward team goals and foster a collaborative and positive work environment; put the team first; assist coworkers; treat all coworkers with kindness, courtesy and respect; never engage in negativity; maintain openness to coaching, learning and improving; receptive to change and willingness to embrace challenges with team spirit).
Develop a thorough knowledge of services, amenities, surroundings, providing accurate directions and information for guest inquiries about promotions and special events.
Create and maintain a rich content social media calendar across three platforms. Monitor consumer engagement and maintain Ellis Park branding and values in all social communications.
Make updates to social media platforms when necessary.
Perform additional duties and responsibilities to assist Marketing Department as necessary or assigned.
Computer Equipment, Software, Machinery:
Proficient in basic computer skills (e.g., Word, Excel, PowerPoint, Outlook).
Possesses excellent graphics and software abilities.
Other Marketing software
Essential Physical Requirements:
The job requires the ability to hear, sit, talk, repetitive use of hands and vision 51-100% of the time.
The job requires the ability to push/pull, carry, lift slide and transfer 1-25 lbs. 51-100% of the time.
Essential Mental Demands:
Requires the ability to solve problems, organize, plan, make decisions, interpret data, read and write 51-100% of the time.
Supervisory Responsibilities:
None
Work Environment (inside/outside):
The job is performed in both an indoor and outdoor setting.
Other Requirements:
Must provide/maintain a valid Indiana or Kentucky drivers’ license.
Ability to obtain and maintain a valid Kentucky gaming/racing license
Salary : $28,000 - $40,000