Marketing & Social Media Specialist

MARKETING & SOCIAL MEDIA SPECIALIST

Elli Parr Jewelry | South Burlington, VT

Location: South Burlington, VT | Position: Part-Time, Hybrid Remote, Ongoing

Schedule: Flexible, 10–20 hours per week to start, with regular on-site days in South Burlington

ABOUT ELLI PARR

Elli Parr is a Vermont-based jewelry brand known for thoughtfully designed, wearable pieces featuring fine metals and natural gemstones. We

believe jewelry should feel personal, effortless, and a little unexpected.

From our South Burlington flagship—home to permanent jewelry, ear piercing, DIY jewelry making, and our charm and bead bars—to our

online store and wholesale partners, Elli Parr has grown for a decade without a dedicated marketing hire. We’re looking for a creative,

hands-on marketer to help lead it.

THE ROLE

This role owns Elli Parr’s marketing from idea to finished post—planning campaigns, creating content across Instagram, TikTok, and

Pinterest, running our channels, and building the influencer, UGC, and collaboration programs that get us seen. You’ll work directly with our

founder and alongside our in-house photographer, who captures brand imagery twice a month.

This is an ideal role for an out-of-the-box creative with real brand experience who can also think strategically, measure what works, and wants

to build something from the ground up in a scrappy, growing brand.

WHAT YOU’LL DO

• Create Social Content: Plan, shoot, edit, and post native photo and video content for Instagram, TikTok, and Pinterest—Reels, TikToks,

carousels, Stories, and Pins.

• Capture Short-Form Video: Film in-store moments, appointments, events, and behind-the-scenes—and step in front of the camera to

model jewelry or narrate when it fits.

• Lead Campaigns: Plan and launch campaigns around new collections, holidays, services, and events—from first idea to final post.
• Think Out of the Box: Pitch fresh ideas, jump on trends quickly, and test new formats to see what resonates.
• Manage the Content Calendar: Keep a consistent posting schedule and coordinate content across social, email, SMS, and in-store.
• Grow Our Community: Respond to comments and DMs, engage with followers, and help build a warm, loyal online community.
• Build Influencer & UGC Programs: Source and manage creators, coordinate gifting, grow our brand ambassador program, and collect

customer content to share.

• Drive Collaborations & PR: Develop partnerships with like-minded brands and pitch local press and gift guides.
• Track What Works: Share a simple monthly recap of results, wins, and ideas for what’s next.
• Grow Into Paid Ads: As the role grows, help build and manage paid social on Meta and TikTok. Training and support will be provided.

WHO WE’RE LOOKING FOR

• 2 years of hands-on social media or marketing experience with a brand; fashion, jewelry, beauty, or lifestyle a plus.
• A portfolio that shows your creative eye and real results for the brands you’ve worked with.
• Experience planning campaigns and working with influencers, UGC, or collaborations.
• Confident shooting and editing photo and short-form video, and comfortable on camera; CapCut, Canva, and Lightroom a plus.
• A natural on Instagram, TikTok, and Pinterest who understands trends and what makes people stop scrolling.
• Creative and full of ideas, but comfortable with strategy and numbers too.
• Organized, self-motivated, and comfortable working independently in a hybrid role.
• Able to thrive in a small, entrepreneurial brand where everyone pitches in.
• Based in or near South Burlington, VT, and available for regular on-site days.
• Experience with Meta Ads Manager is a plus.

WHY ELLI PARR?

You’ll be joining a growing independent Vermont jewelry brand with real creative ownership from day one. Our team is creative,

collaborative, hardworking, and passionate about creating memorable experiences—and this role has room to grow as we do.

To apply, send your resume, portfolio, and social handles to sara@elliparr.com

Pay: $20.00 - $30.00 per hour

Benefits:

• Employee discount
• Flexible schedule

Experience:

• Social media marketing: 1 year (Required)
• Digital marketing: 1 year (Required)
• Marketing: 1 year (Required)
• Graphic design: 1 year (Required)

Location:

• South Burlington, VT 05403 (Preferred)

Ability to Commute:

• South Burlington, VT 05403 (Required)

Work Location: In person

Salary : $20 - $30