What are the responsibilities and job description for the Marriage Works Marketing and Sales Specialist position at Elizabeth's New Life Center?
Full Time Position: 40 hrs/wk Monday through Friday
Job Description
Marketing and Sales Specialist
Full Position Title: Marriage Works Marketing and Sales Specialist (MASS)
Job Status: Non-Exempt, Full-time
Department: Marriage Works Ohio!
Reports to: Senior Director of Marriage Works & Youth Education (SDMWYE)
Supervises: No direct reports
Committees: As assigned
Marriage Works Marketing and Sales Specialist (MASS) works to promote and sell MWO education classes and class products (owned or managed by MWO) in the communities and institutions we serve locally and throughout the United States and beyond. The MASS will maintain supplies for all MWO partners (entities that help sell, promote, teach, or train others in MWO curriculum/products). They will also assist partners and other patrons of MWO programs/products through the creation, utilization, and distribution of marketing resources and methods to aid in sales, distribution, and class implementation.
Core Beliefs
- We are a Christian organization; our tenants are found in our four foundational statements.
- Our primary purpose is to protect unborn life.
- We believe in the sanctity of marriage between one man and one woman and the sacredness of the marital act.
- We promote Natural Family Planning (NFP) and we do not promote any form of artificial contraception or sterilization.
- We promote abstinence before marriage and fidelity within marriage.
Primary Duties
Essential Functions:
Sales and Marketing
- Co-Lead with SDMWYE in sales of Discovering Our Deepest Desire (DODD), Building a Eucharistic Marriage (BAEM), Rekindling the Heart (RTH), and other curricula of MWO.
- Assist in sales of the Go for the Gold (GFTG) High School curriculum.
- Identify Dioceses, churches, school, and others who could benefit from purchasing or promoting MWO curricula, across the United States, Canada, and Mexico.
- Explain and sell MWO curricula to those interested while maintaining documentation of contacts and follow-ups.
- Co-Lead with SDMWYE in the continual search for new and future customers of services and products.
- Maintain partner supplies or on-line access of programming.
- Assist MWO staff in the marketing of all things MWO. Provide to constituents: courses, curricula, etc.
- Working knowledge of marketing methods and social media platforms.
- Identify ways to increase community knowledge of MWO and its services, especially education opportunities.
- Complete sales and facilitator instruction opportunities for all MWO curricula.
- Create/Update marketing materials or work directly with ENLC’s marketing department on marketing projects, as needed.
- Maintain database of all past, current, potential customers, and promoters as well as documentation of interactions.
- Maintain ongoing relationships with all active partners.
- Report out monthly stats of sales and connections with SDMWYE.
Program Development
- Assist in research and development of new programs/curricula, as needed.
- Assist in updating/revising curricula content or design as needed.
- Participate in relevant training/seminars/webinars to inform on relevant curricula changes and to maintain marketability.
- Assist in identifying market gaps and opportunities for new programs and services.
Knowledge of Education Courses Offered
- Learn each curriculum and be able to speak about them knowledgeably, accurately and enthusiastically.
- Understand the objective of each curriculum in order to educate and answer questions of those who will teach the curricula in their organizations.
Outreach
- Attend and provide promotional materials at community outreach events.
- Assist in securing and executing speaking and training events that help promote MWO classes and products.
- Seek funding for promoting or for the implementing of MWO services or classes.
- Secure and monitor all contracts or MOU’s for classes and sales partners.
Secondary Functions
- Promote ENLC’s mission, values and goals by appearing at public speaking venues as requested.
- As requested, prepare appeal letters, newsletter articles, and grant applications.
- Assist in development of promotional literature, newsletters, etc. as needed/requested.
- Answer incoming phone calls and provide administrative support as needed.
- Participate in administrative staff meetings and attend other meetings and seminars as required.
- Other duties pertaining to the mission of the organization as assigned by management.
Job Requirements
Experience, Education and Licensure
Bachelor degree in Marketing, Non-Profit Management, Communications or similar focus required. 1-3 years’ sales experience. Must be familiar with standard office equipment and proficient in Microsoft Office Suite. Knowledge and experience with Social Media platforms required. Experience in podcast production preferred.
Job/Language Skills
Must work well in a team environment, handle multiple assignments and meet deadlines. Must possess excellent phone and interpersonal communication skills. Must be persuasive, creative, and apply problem-solving techniques. Must be self-motivated and self-initiating.
Work Environment:
Must be available Monday – Friday and occasional evenings as well as occasional weekend days. Must be able to use a computer keyboard, telephone and lift up to 20 pounds.
Driving Requirements:
Driving to and from various locations is required. Must have valid driver’s license and private automobile insurance and be insurable under ENLC policy. Mileage may be reimbursed by ENLC. Occasional night and weekends may be required.
ENLC Expectations:
- Ability to maintain confidentiality.
- Complete understanding of the programs you will be selling/teaching.
- Adhere to ENLC Policy and Procedures.
- Report safety concerns to management.
- Comfortable asking for appointments and sales.
- Works well without direct supervision.
- Demonstrate flexible and efficient time management and ability to prioritize workload often balancing multiple priorities.
- Strong personal motivation, initiative, sense of responsibility.
- A servant’s attitude with the ability to understand how all tasks impact Elizabeth's New Life Center’s ministry of supporting life.
- Willingness to support Elizabeth’s New Life Center’s mission and vision as defined by Elizabeth's New Life Center.