What are the responsibilities and job description for the TikTok & Social Content Intern (Paid) position at Elix?
Are you passionate about women’s empowerment, health, and wellness?
Do you dream of making a positive impact through storytelling, education, and community?
If so, join us at Elix - a women-led wellness startup reimagining the future of women’s health through the power of Traditional Chinese Medicine (TCM). Rooted in ancient wisdom and backed by modern science, Elix is pioneering a new category of natural care for hormonal, metabolic, and digestive health.
Since launch, Elix has been featured in Vogue, Forbes, Well Good, Buzzfeed, and 200 other outlets for its groundbreaking “East meets West” approach to holistic healing.
Elix is seeking a TikTok & Social Content Intern who lives and breathes social media, knows what’s trending before it trends, and loves experimenting with storytelling through video.
You’ll collaborate closely with Elix’s founder and our team of Doctors of Chinese Medicine to bring wellness education to life through creative, viral-ready content that inspires women to reconnect with their bodies and discover the power of herbal healing.
This is a 3-month paid internship (15–20 hours/week) with opportunities to extend or grow into a full-time role.
- Create and ideate daily TikTok and Reels concepts that feel fresh, relatable, and on-trend
- Identify emerging trends, sounds, and formats to help Elix stay ahead of the curve
- Collaborate with our founder and doctors to translate TCM wisdom into modern, engaging content
- Film and appear on camera or coach others on delivery and tone – you thrive with a phone camera!
- Write content briefs and help guide creative storytelling behind the scenes
- "Hook writing expertise" - craft scroll-stopping hooks in the first 3 seconds
- Edit and post content using tools like CapCut or native TikTok editing
- Track video performance and earn bonuses for viral content
- Competitive analysis and research including: Weekly competitor content audits, document successful formats from adjacent industries, maintain a swipe file of high-performing wellness content
- Spot trends: Identify emerging TikTok and Reels trends and turn them into shareable content.
- Tell stories on video: Film, edit, and craft engaging wellness content that resonates.
- Measure impact: Track performance and use insights to optimize content.
- For students: Real-world marketing experience wellness industry connections
- For performers: Build a wellness hosting reel regular content creation income
- For TCM students: Make your education immediately monetizable build your practice's future audience
- For all: Learn from a venture-backed startup's growth playbook
- Obsessed with TikTok, Reels, and short-form storytelling
- You have "main character energy" and aren't afraid to be on camera
- Your FYP is your research lab - you study it for hours daily
- You've gone viral at least once (intentionally, not accidentally)
- You speak in TikTok references that your millennial boss won't understand
- You can explain why one video gets 3M views while another flops
- You're tracking 10 trending audios at any given moment
- You can spot a trend 48 hours before brands catch on
- Passionate about wellness, women’s health, and herbal medicine - bonus if your FYP already shows you TCM and wellness content
- Creative, curious, and proactive - always brimming with ideas
- Experienced with video editing tools (CapCut, InShot, or similar)
- Self-motivated with strong communication and collaboration skills
- NYC-based or able to visit our office 2–3x/month preferred
This role is perfect if you're:
- A wellness-obsessed college student who already self-diagnoses on TikTok and wants to turn your FYP addiction into a career
- An aspiring actress/performer looking for a flexible side gig that lets you practice on-camera skills while building a wellness portfolio
- A TCM student or practitioner who can finally make ancient medicine cool for your generation (and get paid for it)
- A micro-influencer (3K-10K followers) ready to level up with brand backing
- Experience with TikTok Shop features
- Understanding of TCM terminology and can make it Gen Z-friendly
- Have successfully grown a personal or brand account from 0-10K
- Experience with TikTok Live or going live on social
- Can turn serious health topics into shareable content without being cringe
We're especially excited if you:
- Already create wellness content and get DMs asking "what supplements do you take?"
- Have theater/improv background and can embody different "characters" (anxious girlie, PCOS warrior, etc.)
- Study TCM/acupuncture and can explain why your tongue reveals everything
- Have gone viral for a wellness hot take or hormone balance tip
- Can make educational content that doesn't feel like homework
- Competitive hourly rate for 15–20 hours per week
- Performance bonus for viral videos or standout performance
- Potential to extend or transition to a full-time role based on business need and performance
Complete a short application at the link below. You’ll be asked to share 2–3 current viral trends you think would be great to showcase the Elix brand - and tell us how you’d adapt each concept (for example: what text overlay or caption you’d use).
📎 Apply here → https://bit.ly/ElixSocialIntern