Director of Sales

Summary

Are you a high-achieving real estate agent who excels at closing deals, serving clients, and delivering outstanding results, but now seeks a deeper purpose beyond your personal sales success?

Maybe you thrive in every stage of the sales cycle—you’re skilled at generating leads, converting prospects, following up, scheduling appointments, managing contracts, and providing top-tier client service. Your achievements reflect your dedication and deep industry knowledge.

Now, you’re ready to step into leadership—not just as a title, but as a meaningful role with real impact.

At Elite Realty Group, powered by PLACE, we’re looking for a motivated producing agent ready to transition into the role of Director of Sales. This position is centered on boosting the sales performance, skills, accountability, and overall productivity of our team.

This opportunity is perfect for someone passionate about mentoring agents to turn activity into appointments, appointments into agreements, agreements into contracts, and contracts into successful closings.

You will be instrumental in leading the sales floor, coaching agents, supporting lead generation initiatives, upholding standards, and cultivating the consistency that fuels team growth.

This role is not about simply giving orders. We don’t want another clipboard manager—real estate has enough of those who focus more on opinions than results.

Instead, we need a leader who leads by example: demonstrating the work, coaching through each step, monitoring progress, and providing hands-on support to help others grow.

The ideal candidate is both results-driven and people-focused. You understand that success comes from a blend of skills, habits, mindset, standards, and ongoing communication. You also know agents thrive with encouragement, accountability, coaching, and sometimes a firm but supportive nudge to stay focused on the essentials.

This is a fantastic chance for a producing agent ready to build something greater—develop other agents, increase team sales, and elevate the client experience through enhanced agent performance.

Responsibilities

Lead, coach, and support team agents in growing their sales production

Help agents convert lead generation activities into appointments, agreements, contracts, and closings

Coach agents on buyer consultations, seller consultations, pricing conversations, objection handling, follow-up, scripts, and conversion

Support internal lead generation systems and help agents maximize opportunities from team-generated leads

Inspect daily and weekly sales activities, including calls, contacts, appointments set, appointments held, agreements signed, contracts written, and closings

Help establish and maintain team sales standards, expectations, and accountability rhythms

Participate in and help lead team huddles, trainings, script practice, sales meetings, and coaching sessions

Conduct regular one-on-one coaching conversations with agents to review goals, pipeline, activity, skill gaps, and next steps

Support agents in building strong calendars, lead generation habits, and follow-up systems

Partner with leadership and operations to improve sales systems, client experience, lead flow, and conversion tracking

Identify where agents are stuck and help create clear plans to move them forward

Help onboard and develop new agents into productive team members

Recognize and celebrate agent wins while also addressing missed standards or lack of activity

Use PLACE technology and team tools to track performance, identify trends, and drive production

Contribute to recruiting, retention, and leadership conversations as the team grows

Model professionalism, ownership, emotional steadiness, and high standards

Protect and strengthen the culture of Elite Realty Group

Compensation is based on leadership structure, sales production, team growth, and performance.

This role may include a combination of commission opportunities, leadership compensation, and production-based incentives depending on experience, responsibilities, and team needs.

Income depends on leadership impact, agent production growth, team sales volume, implementation of systems, and personal contribution to the business.

Qualifications

Active real estate license required

Proven real estate sales production experience required

Strong understanding of lead generation, conversion, consultations, contracts, negotiation, and client service

Desire to grow as a leader, coach, and sales strategist

Ability to hold people accountable with both clarity and care

Strong communication and coaching skills

Comfortable leading meetings, trainings, script practice, and one-on-one conversations

Organized and able to track numbers, inspect activity, and follow up consistently

Growth-minded, learning-based, and open to coaching yourself

Willing to model the standards you expect from others

Confident, but humble enough to keep learning

Positive, professional, and solutions-focused

Strong emotional intelligence and ability to lead through different personalities, production levels, and challenges

Motivated by helping others succeed, not just personal recognition

Comfortable having honest conversations when goals, standards, or commitments are not being met

Resilient, consistent, and able to stay focused when agents get discouraged, distracted, or dramatic, because real estate does love a plot twist

Values honesty, ownership, servant leadership, hard work, and doing the right thing

Committed to helping agents build skill, confidence, consistency, and income

Excited by the opportunity to help grow team sales volume through coaching, accountability, systems, and internal lead generation

About-our-team

Elite Realty Group is a small and mighty real estate team in Greensboro, NC, powered by PLACE and built on service, systems, accountability, community, and heart.

We believe agents grow when they have the right leadership, clear expectations, strong coaching, consistent systems, and a culture that tells the truth with kindness.

Our clients win because our agents are supported. Our agents grow because they are surrounded by coaching, technology, opportunity, accountability, and people who genuinely want to see them succeed.

A strong Director of Sales helps make that happen.

This role matters because sales volume does not grow by accident. It grows when agents know what to do, when to do it, how to do it better, and who is helping them stay committed when the business gets hard.

At ERG, we value:

Hard work with a good attitude

Accountability without shame

Consistency over chaos

Growth through coaching, systems, and skill

Leadership through service, not ego

Professionalism with warmth and humor

Client care that goes beyond the contract

Teamwork, encouragement, and shared wins

Doing the right thing, even when it is inconvenient

High standards without losing our humanity

Honest conversations that lead to better decisions

We are not looking for someone who wants a title. We are looking for someone who wants responsibility, influence, impact, and the opportunity to help agents become better.

If you are a producing agent who is ready to grow beyond your own sales and help lead others to higher production, stronger habits, better skills, and bigger results, we would love to talk.