What are the responsibilities and job description for the REMOTE - Web Marketing Manager position at Elite Marketing Concepts?
We are seeking a dynamic, hands-on Director of Marketing with a proven track record in the financial services industry, specifically in branding and marketing.
This individual should have a deep understanding of sales funnels, social media marketing (particularly Facebook Ads), branding, and business development.
Key Responsibilities
- Recruiting: Develop and execute marketing strategies to attract top talent in the financial services sector, with a focus on financial advisors and independent broker-dealers.
- Marketing & Branding: Lead branding efforts to strengthen the company's position in the market, ensuring consistent messaging across all channels, including digital, social media, and print.
- Social Media & Digital Marketing: Create and manage targeted marketing campaigns on social platforms, particularly Facebook, to generate leads, enhance visibility, and support recruiting and business development goals.
- Business Development: Collaborate with leadership to identify new business opportunities, partnerships, and strategies that align with the company's goals.
The Director will also have extensive experience working closely with financial advisors to drive growth and brand development. The successful candidate will be able to mentor and lead the marketing team, while collaborating closely with other departments, especially business development and sales.
Requirements
- A minimum of 7-10 years of marketing experience, preferably in the financial services or broker-dealer industry.
- Proven experience in recruiting and building marketing strategies aimed at attracting financial professionals.
- Expertise in social media marketing, with hands-on experience managing Facebook Ads and other digital marketing platforms.
- Strong understanding of building and optimizing sales funnels for lead generation.
- Proficient in digital marketing tools and platforms (Google Analytics, Facebook Ads Manager, CRM systems).
The ideal candidate will have exceptional verbal and written communication skills, with the ability to create compelling marketing content. They must reside in the Philadelphia, PA or South Jersey area and be willing to work in the office for extended periods of time to get the job done.
Additional requirements include prior experience working directly with financial advisors, a strong network within the financial services industry, and experience in business development and partnership growth.