What are the responsibilities and job description for the Paid Media Specialist – (Video/TV/SEM) position at Elite Insurance Partners?
Paid Media Specialist – (Video/TV/SEM)
Location: On-Site | Tampa, FL
Compensation: $80,000 – $145,000 (based on experience) full benefits
Company: Elite Insurance Partners (EIP)
About Elite Insurance Partners (EIP)
Elite Insurance Partners (EIP) is a nationally recognized insurance brokerage and marketing organization, consistently ranked among the Top Workplaces in the U.S. Headquartered in Tampa, Florida, we help families nationwide protect their health, wealth, and future through Medicare, life insurance, and financial solutions. Our marketing team is a core driver of company revenue, operating in a fast-paced, performance-focused environment with significant ad spend and real accountability.
Position Overview
We are seeking a Paid Media Specialist with strong video advertising and media buying experience to help scale and manage our paid media efforts. This role is heavily focused on video advertising across YouTube, CTV/OTT and paid search. This is a hands-on, high-impact role where campaign performance directly affects company revenue.
The ideal candidate is experienced, confident, and comfortable owning large budgets and optimization decisions. This is an on-site role working closely with marketing leadership, analytics, and creative teams.
Key Responsibilities
Key Responsibilities
• Plan, execute, and optimize large-scale video advertising campaigns across Connected TV (CTV), OTT, Programmatic Video, YouTube etc.
• Manage and support paid campaigns across Google Ads, Microsoft Ads, Meta, and TikTok.
• Own campaign performance end-to-end, including pacing, spend efficiency, ROI, and optimization decisions
• Analyze video creative performance, audience targeting, and placements to drive continuous improvement
• Collaborate with creative teams to guide video messaging, testing, and iteration
• Monitor campaign performance daily and make confident, independent optimization decisions
• Assist with attribution, conversion tracking, reporting, and performance insights for leadership
• Own campaign performance end-to-end, including pacing, spend efficiency, ROI, and optimization decisions
• Analyze video creative performance, audience targeting, and placements to drive continuous improvement
• Collaborate with creative teams to guide video messaging, testing, and iteration
• Monitor campaign performance daily and make confident, independent optimization decisions
• Assist with attribution, conversion tracking, reporting, and performance insights for leadership
Qualifications
• 3 years of hands-on experience in paid media with a strong emphasis on video advertising
• Direct experience managing CTV, OTT, Programmatic Video, and YouTube ad campaigns
• 3 years of hands-on experience in paid media with a strong emphasis on video advertising
• Direct experience managing CTV, OTT, Programmatic Video, and YouTube ad campaigns
• Experience managing paid media across Google Ads, Meta, TikTok, and Microsoft Ads
• Proven experience managing monthly video ad budgets in the tens of thousands or higher
• Strong understanding of video KPIs, attribution models, and optimization strategies
• Experience working in fast-paced, performance-driven environments
• Ability to take ownership of high-impact decisions independently
Preferred Qualifications
• Background in direct-response or lead generation marketing
• Experience in insurance, healthcare, or other regulated industries (a plus)
• Bachelor’s degree in Marketing, Communications, or related field preferred
What We Offer
• Competitive compensation based on experience
• On-site role at our modern Tampa headquarters
• 401(k) with 3.5% company match after one year
• Generous paid time off and paid holidays
• Comprehensive medical, dental, vision, life, and disability insurance
• On-site gym, massage chair lounge, and chef-prepared café meals
• Collaborative, high-performance culture with room for growth
• Proven experience managing monthly video ad budgets in the tens of thousands or higher
• Strong understanding of video KPIs, attribution models, and optimization strategies
• Experience working in fast-paced, performance-driven environments
• Ability to take ownership of high-impact decisions independently
Preferred Qualifications
• Background in direct-response or lead generation marketing
• Experience in insurance, healthcare, or other regulated industries (a plus)
• Bachelor’s degree in Marketing, Communications, or related field preferred
What We Offer
• Competitive compensation based on experience
• On-site role at our modern Tampa headquarters
• 401(k) with 3.5% company match after one year
• Generous paid time off and paid holidays
• Comprehensive medical, dental, vision, life, and disability insurance
• On-site gym, massage chair lounge, and chef-prepared café meals
• Collaborative, high-performance culture with room for growth
Salary : $80,000 - $145,000