What are the responsibilities and job description for the Director of Sales (West Coast) position at Elementia?
Manufacture a Career Built to Last!
About Us
Backed by more than 70 years of experience in the building materials industry, Allura USA, part of the Elementia family of companies, has built its reputation by Making the Material Difference. We manufacture and distribute a comprehensive portfolio of high-performance fiber cement exterior products, including lap, panels, soffits, shakes, and trim solutions that support residential and commercial projects.
Through trusted products, experienced teams, and a commitment to operational excellence, we focus on delivering the right materials to the right place at the right time while meeting the evolving needs of our customers and the construction industry.
At Allura, our people make the difference. Our culture is built on collaboration, accountability, innovation, and continuous growth. We value the diverse experiences and perspectives our employees bring and encourage every team member to share ideas, solve challenges, and contribute to our success. Whether you are starting your career or bringing years of expertise, Allura provides opportunities to develop your skills, advance your career, and make a meaningful impact. Join us and be part of a team that is Making the Material Difference for our customers, our communities, and one another.
Position Summary
The Director of Sales, West leads regional sales strategy, revenue growth, and customer partnerships across distributors, dealers, contractors, builders, and national accounts. This role develops and coaches regional sales teams, expands market share, and drives profitable growth across residential and commercial markets. Working closely with internal partners, the Director strengthens customer relationships and supports successful product adoption throughout the region.
What You Will Do
- Develop and execute a regional sales strategy across two-step distribution, dealers, national accounts, builders, and specialty trade channels.
- Lead, coach, and develop a high-performing field sales team focused on territory growth, customer support, and consistent execution.
- Build and maintain strong relationships with key customers and channel partners.
- Drive pricing strategies, negotiate customer programs, and manage rebate structures and annual agreements in alignment with company goals.
- Partner with Product Management, Operations, and Marketing to support product launches, training, and field adoption.
- Manage sales forecasts, pipeline visibility, and territory plans to align customer demand with production, supply, and inventory.
- Analyze market trends, competitor activity, and channel dynamics to identify growth opportunities and guide regional decisions.
- Conduct regular business reviews with distributors and dealers to assess performance, inventory, and opportunities for growth.
- Partner with Installation Services to deliver training for contractors, installers, and dealers that strengthens product knowledge and drives pull-through demand.
- Promote a culture of safety, integrity, accountability, and customer focus.
What You Will Bring
- A bachelor’s degree; an advanced degree or relevant industry certifications are a plus.
- At least seven years of experience in building materials, including leadership of regional or national sales teams.
- Strong knowledge of two-step distribution, dealer networks, and builder and installer channels.
- Demonstrated success managing customer programs, pricing structures, and complex channel negotiations.
- Proven ability to lead field sales teams, develop talent, and execute strategies that deliver profitable growth.
- Strong financial acumen, including forecasting, understanding profit and loss statements, and evaluating program profitability.
- Excellent communication, negotiation, and relationship-building skills.
- Ability to travel frequently to support sales teams, customers, and industry events.
What We Offer
Allura offers a comprehensive benefits package that includes:
- Medical plans with PPO and high-deductible plan options
- Dental and vision coverage
- Life insurance
- Short-term and long-term disability coverage
- 401(k) plan with company matching contributions
- Competitive paid vacation and company holidays
Join Our Team
If you are ready to bring your experience to an organization serving the evolving construction and building-materials industry, we encourage you to apply and build your future with Allura.
Equal Employment Opportunity
Allura is an equal employment opportunity employer. We consider qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable law.
Reasonable accommodations are available to qualified individuals with disabilities throughout the application and hiring process.