Brand Marketing Specialist

POSITION TITLE: Brand Marketing Specialist

DIVISION/LOCATION: Allura / Houston, TX
INCUMBENT: None
REPORTS TO TITLE: Director of Marketing

Role Summary:

The Brand Marketing Specialist owns the development and execution of printed and physical marketing materials that define the brand’s visual identity. This includes packaging, dealer kits, banners, and SWAG. The role supports vendor coordination, inventory management, and hands-on execution of co-op programs and promotional strategies.

Key Responsibilities:

Brand Collateral & Packaging

• Design and manage product packaging and printed materials
• Redesign and maintain marketing portfolio and dealer kits
• Develop 3D collaterals, banners, and SWAG stock

Vendor & Inventory Management

• Supervise manufacturing and ensure regional updates
• Coordinate with vendors for graphic proposals and production
• Manage POP strategy and marketing asset inventory

Sales & Co-op Program Support

• Support initial sales kits and co-op apparel programs
• Enhance brand visibility at point-of-purchase locations
• Assist with promotional campaigns and regional alignment

Qualifications

• 2–4 years of experience in brand or print marketing
• Strong background in graphic design and print production
• Experience with vendor management and inventory coordination
• Creative mindset with attention to brand consistency

Essential Skills and Attributes

• Excellent visual and design sensibility
• Strong organizational and multitasking skills
• Ability to travel and support field marketing initiatives
• Collaborative and proactive approach