What are the responsibilities and job description for the Marketing Director position at Element U.S. Space & Defense?
About Company:
From centrifuge testing for the latest Mars rover, vibration testing for the Space Launch System (SLS), to environmental simulations for next-generation missiles, we are the pioneering partner for highly custom, end-to-end testing design and implementation. By advancing our state-of-the-art testing technologies, subject matter expertise, and service to critical missions, Element U.S. Space & Defense has become the go-to partner for ground-breaking industries.
What We Offer:
Growth & Development:
- Opportunities for professional development and career advancement.
- A collaborative and innovative work environment.
- The chance to work on groundbreaking projects that shape the future of space and defense.
Benefits:
Employees are eligible to participate in the benefits offered throughout their availability, including the following:
- Medical, Dental, Vision, Short- and Long-Term Disability, Life Insurance, Flexible Spending Accounts
- Seven (7) paid holidays and four (4) paid floating holidays, depending on your hire date
- Paid Time Off (PTO), accrued biweekly
- 401k with employer match
- Twelve (12) hours of Paid Volunteer Time Off (PVTO) each year
- Tuition reimbursement and other employee programs
- Flexible schedules offered at some of our labs
- Monthly Lab Bonus plans (Based on position)
About the Role:
The Marketing & Communications Director will lead the marketing function for Element U.S. Space & Defense “EUSSD” with demonstrated capabilities in developing and implementing marketing campaigns. This key role will analyze the EUSSD’s goals and research our target audience to come up with detailed marketing plans and schedules for campaigns. They will also plan and oversee all trade show activity, which includes delivering presentation sets and booth collateral along with facilitating vendor services coordination, developing trade show strategies, attending events, and processing leads. This role is also responsible for building relationships with GMs and key SMEs from all laboratories across the enterprise. This role further encompasses providing quality control oversight on certain brand assets, standardizing and improving communication efforts for the organization, and leading a variety of digital marketing projects.
Primary Responsibilities:
Below are the highest priority responsibilities performed in this position.
The statements below are intended to describe the general nature and level of work being performed.
They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills required.
- Evaluate and develop the marketing strategy and marketing plan
- Build brand awareness including laboratory positioning
- Research demand for products and services, competitor research
- Independently execute elements of marketing strategy
- Identify the company’s potential customers
- Compile ad campaign and other promotional effort results in comprehensive reports; present to the leadership and executive team
- Plan and implement tradeshows and internal events for all labs across all industries; ensure every trade show is executed flawlessly
- Gather insights from GMs and SMEs for all 6 labs to determine how best to market current and future capabilities.
- Develop website content, update web pages, and monitor site for issues
- Segments lists and stitches together email content
- Oversee work from individual freelancers
- Assesses digital marketing strategies, conducts quality control reviews, and develops new marketing initiatives and the optimization of current processes
- Create style guides and brand voice outlines for all public relations, marketing, advertising, and other vital departments
- Collaborate with other teams to identify the public voice of the brand
- Consult with executive management to develop effective communication procedures and policies for various situations or crises
- Draft press releases and speeches following organizational news
- Write letters and other business correspondence
- Communicate with media outlets and journalists and create press kits
- Develop materials to educate staff on communication practices
- Coach and assist team members on improving communication skills
- Perform communications research and monitor the progress of various communications strategies
- Promote the company on various digital platforms such as Linkedin, Facebook, etc.
Minimum Qualifications:
- Bachelor’s degree in related field
- 8 years of demonstrated wide-ranging experience in managing a similar marketing function
- Proven experience managing a marketing department and projects to completion
- Past work with digital marketing forms like content marketing and social media marketing
- Prior in-depth professional knowledge and experience in communications, public relations, advertising or other relevant industries
- Hybrid role with a combination of work-from-home, onsite, and ability to travel to support various trade shows; up to 30% travel
Preferred Qualifications:
- Master’s degree in Marketing or Communications preferred
- 10 years of demonstrated experience in managing the marketing function
- 10 years of experience in communications, public relations, advertising or other relevant industries
Knowledge and Skills:
- Strong analytical skills and data-driven thinking to resolve complex issues
- Proven budget management abilities
- Exceptional communication abilities, including writing, speaking, and active listening
- In-depth knowledge of best writing and messaging practices for business correspondence, public relations, advertising, marketing, and sales copy and social media
- Professional understanding of crisis management
- Cultivate strong relationships among key stakeholders across the enterprise
- Digital marketing; relationship management; website management
- WordPress; ClickDimensions; CRM; Google Analytics; Social Media; MS Suite
- Great project management skills, including time management, goal setting, multitasking and prioritization
- Excellent attention to detail and highly responsive
- Leadership abilities, including training and mentorship
Physical Requirements:
While performing the duties of this job, the employee is occasionally required to stand; walk; sit; climb stairs; balance; stoop; kneel; crouch or crawl; talk or hear; taste or smell. The employee may occasionally lift and/or move up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception and the ability to adjust focus.
EEO Policy Statement:
It is the policy of Element US Space & Defense to offer Equal Employment Opportunity to all individuals without regards to race, creed, ancestry, color, sex, gender identity, sexual orientation, marital status, age, national origin, physical disabilities, pregnancy, childbirth, and related medical conditions.
Equal Opportunity Employer M/F/D/V
recruitingteam@elementdefense.com
