Senior Performance Marketing Manager

At Element Three, we foster growth in people and business so they can change the world. As an agency, we specialize in what we call B2B2X—manufacturers with complex distribution channels, transforming good brands into industry leaders through accountable, results-driven marketing. When you join our team, you'll work alongside tenacious professionals who excel at what they do while lifting each other up. Our Core Values aren't just words on a wall; they guide every decision and strategy we create. 

As a Senior Performance Marketing Manager, you will lead the charge in driving measurable, ROI-centric marketing outcomes for our clients. This role combines strategic marketing expertise with hands-on campaign execution to help clients generate more leads, optimize conversion rates, and build sustainable marketing systems. You'll serve as the go-to expert for performance marketing challenges, managing vendor relationships while developing scalable solutions that deliver results. The ideal candidate brings deep channel expertise and a track record of turning marketing investments into measurable business growth.

CORE RESPONSIBILITIES

Performance Strategy & Client Leadership

• Design comprehensive performance marketing strategies that address core client challenges: lead generation, conversion optimization, and channel diversification
• Lead discovery sessions to diagnose why channels underperform and develop actionable improvement roadmaps
• Establish benchmarks and KPIs that define "what good looks like" for each client's industry and goals
• Create sustainable, systematic approaches to marketing that multiply the impact of brand and paid media
• Provide strategic counsel on emerging opportunities and channels competitors are leveraging

Channel Optimization & Execution

• Oversee multi-channel marketing campaigns across email, SEO, content marketing, and partner/referral programs
• Design and implement conversion funnel optimization strategies to improve lead quality and volume
• Develop multi-touch attribution models and channel mix recommendations
• Build behavioral trigger campaigns and sequential messaging strategies across the customer journey
• Maximize value from existing martech stacks (e.g. HubSpot, Salesforce, Mailchimp, etc.)

Marketing Automation & Systems

• Design lead scoring models and automated routing systems to better service sales teams
• Create sophisticated nurture workflows that activate loyalty and drive repurchase
• Implement CRM integrations and partner lead distribution systems
• Establish automated reporting frameworks to track performance against goals

Team & Vendor Management

• Direct external vendors and specialized contractors in campaign execution
• Mentor team members, with a leadership training track available
• Collaborate with Account and Project Managers on project design, planning, and stewardship
• Support new business development with performance marketing expertise and proof-of-concept campaigns
• Create sales enablement materials that showcase performance marketing capabilities

QUALIFICATIONS & SKILLS REQUIRED

Experience:

• 5-7 years in performance marketing, demand generation, or growth marketing roles
• Proven track record of improving conversion rates, reducing cost per acquisition, and building and scaling marketing systems that drive sustainable growth
• Experience managing complex, multi-channel campaigns across B2B and B2C organizations (channel sales or dealer experience preferred)
• Background working with agencies, consultancies, or managing vendor relationships
• Expert-level proficiency in marketing automation platforms (HubSpot and Salesforce preferred)
• Advanced knowledge of SEO, email marketing, and content strategy best practices
• Strong analytics capabilities with Google Analytics, Tag Manager, and attribution modeling
• Experience with lead scoring, workflow automation, and CRM integration
• Proficiency in conversion rate optimization and A/B testing methodologies
• Ability to diagnose performance issues and develop data-driven solutions
• Experience creating channel diversification strategies that reduce paid media dependency
• Track record of aligning marketing activities with sales enablement needs
• Strong presentation skills with ability to communicate ROI and business impact to executives
• Entrepreneurial mindset with proven critical thinking and problem-solving abilities

This role offers the opportunity to shape how B2B2X companies approach performance marketing, establishing yourself as a trusted advisor while building repeatable systems that drive predictable, scalable growth for our clients.