Director, Product and Market Strategy - NGS

Director, Product and Market Strategy - NGS

Location: San Jose, CA

Full Time Position

Product Management & Commercialization

• Own end-to-end NGS product lifecycle
• Concept → development → launch → optimization
• Lead and mentor team of product managers

Manage:

• Product timelines
• Technical risks
• Vendor coordination
• Resource allocation

Drive:

• Market research
• Financial modeling (NPV, ROI)
• New product proposals

Oversee:

• Go-to-market strategies
• Product launches
• Sales enablement initiatives

Conduct:

• Product line reviews
• Post-launch performance analysis

Collaborate with:

• R&D, Operations, Product, Sales, Executive leadership

Market Strategy & Business Growth

• Act as NGS domain expert

Analyze:

• Market trends
• Competitive landscape
• Emerging technologies

Define:

• Market strategy
• Positioning
• Growth opportunities

Build:

• Business cases
• Financial models

Present:

• Go / No-Go decisions to senior leadership
• Own commercial strategy for assigned NGS market segments

Strategic Partnerships & Ventures

• Identify and evaluate:
• Partnerships
• Sponsored research programs
• Acquisitions
• Define collaboration structures and requirements

Align:

• External opportunities with internal capabilities
• Negotiate contracts and track performance metrics
• Drive expansion into new markets or technologies

Marketing & Sales Enablement

• Partner with Sales to:
• Set budgets
• Achieve revenue targets

Develop:

• Marketing campaigns
• Lead generation strategies

Create:

• Sales tools (brochures, application notes, web content)

Deliver:

• Training for internal teams and distributors

Analyze:

• Campaign performance
• ROI metrics

Represent company at:

• Industry events
• Scientific conferences

Impact of the Role

• Own and drive global NGS strategy
• Shape RNA-based NGS portfolio direction
• Lead product innovation and commercialization
• Influence company growth and market expansion
• Align scientific innovation with business execution

Experience You Will NeedCore Experience

• 18 years in life sciences product marketing
• 10 years leading teams
• Proven track record in:
• Product strategy
• Market growth
• Commercial execution

Technical Expertise (Critical)

• Deep knowledge of NGS technologies
• RNA sequencing (RNA-seq)
• Library prep workflows
• Genomics applications
• Understanding of:
• Applications
• Market needs
• Competitive landscape

Business & Strategy Skills

• Strong business acumen
• Experience with:
• Financial modeling
• Product-market fit
• Growth strategies
• Ability to translate:
• Science → business strategy

Leadership & Soft Skills

• Strong team leadership experience
• Excellent communication and presentation skills
• Strong analytical and problem-solving ability

Ability to:

• Manage senior-level team members
• Influence cross-functional teams
• Highly organized and detail-oriented
• Creative thinker with strong interpersonal skills

Education

• BS/BA required
• MS or PhD preferred

Skill MatrixMust-Have

• 18 years life sciences product marketing
• 10 years team leadership
• Deep NGS domain expertise
• Product lifecycle ownership (end-to-end)
• Market strategy and commercialization experience
• Strong analytical and financial modeling skills
• Cross-functional leadership

Nice-to-Have

• RNA-focused NGS expertise
• Experience in partnerships / M&A / licensing
• Global product strategy experience
• Experience in high-growth biotech companies
• Strong exposure to genomics innovation trends