Digital Marketing Executive

The Company
Electronic Temperature Instruments Ltd is a British, family-run, award-winning digital thermometer manufacturer, producing digital and infrared thermometers for food service and industry, together with dataloggers, moisture meters, humidity and pH meters. We are a 5-minute walk from East Worthing railway station.

About the role
We’re looking for a proactive Digital Marketing Executive to help grow online sales and generate qualified leads for our sales team.

Working closely with the Marketing Manager, digital team and our sales team, you’ll plan, deliver and improve digital campaigns across paid advertising, email and ecommerce. You’ll combine strong copywriting skills with a practical approach to analysing results, testing ideas and making our marketing spend work harder.

What you’ll do:

Deliver paid advertising campaigns - Research, recommend, set up, monitor and optimise campaigns across Google Ads, Microsoft Advertising, Amazon Ads and paid social. Test keywords, audiences, creative and campaign formats to improve performance. Recommend and test new channels to ensure a strong return on investment.

Manage campaign budgets - Monitor daily and monthly spend within agreed budgets, adjust bids and allocations, and flag opportunities or performance concerns to the Marketing Manager.

Improve landing pages. Work with the web and marketing teams to create relevant campaign landing pages, strengthen calls to action and improve conversion rates.

Create search-focused content. Research customer questions and high-intent search topics, then write and optimise useful website content that supports product discovery and online sales. Explore approaches to answer engine optimisation where relevant.

Support Amazon sales growth. Help improve product listings and A content, optimise sponsored advertising, and coordinate promotions around key sales periods.

Deliver email campaigns and automation. Build, test and schedule promotional and lifecycle emails, including welcome and re-engagement journeys. Write engaging subject lines, copy and calls to action.

Measure and report results. Use analytics and advertising platforms to track sales, conversions, lead generation and return on advertising spend. Turn the findings into clear reports and practical recommendations.

Collaborate across teams. Work with sales colleagues to improve lead quality and follow-up, and help the wider marketing team maintain accurate, consistent messaging.

What you’ll bring:

Essential

• Hands-on experience setting up and optimising Google Ads campaigns.
• Experience delivering email marketing campaigns.
• Confidence interpreting campaign data and using it to recommend improvements.
• Experience using Google Analytics or a comparable analytics platform.
• Strong written UK English, with careful proofreading and attention to detail.
• Good organisational skills, including the ability to manage several campaigns and deadlines.
• A collaborative approach and confidence explaining ideas and results to colleagues.
• Knowledge of SEO, landing-page optimisation and A/B testing.

Desirable

• Experience with Microsoft Advertising or paid social.
• Familiarity with Amazon Seller Central, Amazon Ads or A content.
• Experience supporting ecommerce sales and business-to-business lead generation.
• Experience building automated email journeys.

What success looks like

You’ll help increase profitable online sales, generate qualified sales leads and improve campaign performance through regular testing. You’ll keep spending within agreed budgets and give the team clear insight into what is working and where to improve.

ETI take the privacy of candidate information extremely seriously and CVs will only be shared on a need to know basis. To view a copy of our privacy statement, please visit the careers page of our website.

Please note that this vacancy will be closed once we have received sufficient applications, so we would advise you to submit your application as early as possible to avoid disappointment.

Please note that we are unable to offer sponsorship for this role, so candidates must be able to prove their right to work in the UK.

**Strictly no agencies please**

Pay: £32,000.00 per year

Benefits:

• Casual dress
• Company events
• Company pension
• Flexitime
• Free parking
• On-site parking
• Sick pay

Work Location: In person

Salary : $32,000