Senior Director - Marketing

Description

I. Summary of Position

The Senior Director of Marketing is responsible for all product-based marketing activities for the ElectroCore product line and its derivatives. Develops marketing plans, strategies and tactics; leads the implementation and follow-up. Develops in-depth knowledge of ElectroCore products and programs and achieves an appropriate level of clinical knowledge to be viewed as a resource by customers, sales team, and internal employees.

II. Primary Job Responsibilities

• Develops and communicates sales and marketing plans.
• Conducts market research as necessary to gather design input, market trends, competitive activity, customer perspectives, etc.
• Establish and maintain sales team onboarding process and ongoing sales training curriculum.
• Develops and manages product line marketing budgets within overall operating budgets.
• Gathers, analyzes and prepares information about the market(s), growth rates, pricing, competitions, reimbursement, emerging technologies, etc.
• Responsible for the development, training and distribution of all marketing materials, sales aids, advertisements, reimbursement guides, etc. to support the ElectroCore product lines.
• Facilitates the collection of information and documents the customer requirements for all new product development projects and provides analysis to prioritize development projects for R&D and Regulatory/Clinical.
• Prepares and executes detailed new product launch plans, which include positioning, clinical data, selling tactics, forecasting, pricing, reimbursement, promotional programs, press releases, sales training, physician training, etc.
• Interprets and translates scientific clinical data into commercial implications.
• Represents marketing group on cross-functional teams interfacing with product development, production and manufacturing to develop new products or enhance existing products based on the ElectroCore technology.
• Lead team of direct reports (e.g., product managers, associate product managers)
  
  

Requirements

III. Qualifications

• Minimum 8-10 years medical device marketing experience,
• Individually led multiple successful new product launches
• Excellent presentation, organizational and interpersonal skills required.
• Extensive knowledge of medical device industry and company products.
• Ability to prepare and deliver presentations to the management team and board of directors
• Good clinical acumen and ability conduct tabletop demonstrations and articulate technical attributes
• Experienced negotiator and ability to prepare, edit and execute necessary contracts and documents